Show MAKE MEN HOMELY I 1 is 15 HER PLEA i I i-I i Women Cant Can't Be Satisfied i If All Advertisements Are Filled With Adonis Type Writer Declares I r 1 NEW EW YORK TORK Dec 7 P Please Please ease Mr t r Men Hen make mak the men In pictures less beautiful make them homely and natural Mrs Christine writer and household ef- ef 1 lency expert pleaded In an address address ad ad- dress at the AdvertIsing exposition In do the Seventy-first Seventy Regiment armory armory ar ar- mory moo recently I How can cin you vou expect t a a. woman t to be satisfied with her plain homey home home- Jy y husband when the phe he has to gaze froze In very every car and subway a at t the perfect p per per- advertising Adorns Adonis s of r the e car cari cards i and billboards Tho The well brushed hair har the tho sin sin- ny limbs the charming air as ho lie smokes or wears ears a D. collar or exposes exposes ex- ex poses roses underwear und to view view this 1 advertising ad- ad 1 Adonis Is too much for forth forthe the th poor poo woman On the other hand hancL Mrs Frederick Frederick Freder Freder- ick lck said the use of pretty prett girls In advertising d copy has hel heightened the beauty standards o of the average t While men may earn the money mone In America It Is women who spend it statistics statistic shown at the exposition exposi tion Indicate The American house- house holds hold the tho purse strings of or the nation and Is b more Important as a spender than In any other country th reveal Investigations In to which Columbia professors cooperated ted show that women buy 11 2 per cent of Mt ioe mens men's tc clothing without hh ii consulting consulting consult consult- s sIn In ing them and hel help them bu buy 22 9 9 per cent more t i Even Een more mort Interesting Int the In In- n revealed Is la the fa tact fact ct that 90 per fIer cent o of women's omens silk hosiery lerv and 60 p per r cent of or t boxed cand candy Is purchased by men Women though uy as 1111 many automobiles automobile R as menat men men- at least last BO riO per cent purchased being In their names Women buy huv most of the hous household house house- hold necessaries and also lee lead lel d In I buying blooded dogs and graphs It Is a an n even break In newspaper buying buying- Thousands are visiting the Ad- Ad I Ad exposition every day and J night |