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Show NrSlSif I pN? Hill by ig00'' National Distillers Prod. Nq; JSQ name " Corp.,N.Y. 90.4 Proof SH "40yearsago, we sold thousands of stiff-collar, stiff-collar, stiff bosom shirts. But men want comfort to- I NOW -. . Men Wear TOPFLIGHT f C5 DRESS t.TSHIRTS fjt.P Figure M-Whit Sanforized to control shrinkage shrink-age Nu-Craft non-wilt collars col-lars for comfort, for good looks, for long wear, choose Topflight Shirts! Reg. U. S. Pat. Off. Sanforized means fabric shrinkage will not exceed 1. - '" ifx tL WE'RE N0T tK iSrf7 RECKLESS... j F f f iym Ay We doilt buy in HUGE qiian- n II t J? tities' We feel tliat its r'eay ' If In Jsr'' YOUR money we're spending, yf y y v and we buy where we can get 'I M! es Prices a httle here, a I J)v",t!i"M jh0 bargain there. You can still get I I W VCt7 'em if yu SHOP and we J " DO- That's WHY our prices w!!" Vi C S are lower! j Specials for FrL & Sat Apil 10 - 11 JUNKET RENNET POWDER 111 Hi I 1 O " DELICIOUS CUSTARD PUDDING -J A POT ROAST PEK PACKAGE lUC POUND ZDC LEG MUTTON 1Q. SYRUP 5UpouS,Jpail". 59C I POUND JlUL- I I. MOCK CHICK. LEGS flf mm patio print- &-i rr I EACH JC rLUUIl 48-POUND SACK ji .JJ -ESE - 29c CORNFLAKES 15c Fresh SIDE PORK miller s- "i,,,,,, BRAN FLAKES 2 large pkgs 19 c I TI7T I ( SIX DELICI0JS Q f)A -.,.lii.J..;lr. I J1jLL-U flavors 0 for ZUC """ pQQg"' ' """ JELLQ PUDDING 3 for 20c grapefruit 1 n 120's DOZEN ItC PEAS o.ACKI 3 for 29C BUNCH GOODS 9 1 ( . FRESH! O XVL fORlV UTAH TKAIL 3 9Qn ORANGES LUllil NO. 303 TIN 0 FOR jC 126's DOZEN LfjQ. MIXEDVEG.NoIIi 3roK29c -v'"-",s 5c WHEAT HEARTS "of rYr 24c s 1Qc SCHILLING b QPART nc COFFEE SPAM"rs: 35c Two kinds J ' 9 X SNOWDRIFT 3 , 75c ! il POUND C. W. SOAP bTkT. 10 for 47c I 1 "TSrT PALMOLIVE 4 27c ! "A-l"' SUPER SUDS roe Si 24c P'CAKE iVI : FLOUR SUPER SUDS ",LVS0- 65c I V w f 6LDBE "Al" f ' PHCM.t & WfFLE FLQUB f 4M& PEET'S GRAN. SOAPST! 28c Jack's Service .. I i'" 1 IfooefenseI I h fyA Patterns For Every Use! xwWL ' JpP They Wash and Wear Well! RONDO PRINTS " Old-Fashioned Values In Fine Percale J Big splashy florals, cunning little prints! Fine quality fabric! See them tj . fv-f 3 today! 36". Yard , ( C '' II I FRESH SHEER COTTONS Vf JS Crisp lawns, fine dimities, lots of other 4$?5vg! J cool lovely cottons! Exquisite f new prints! 36". Yard diUC 'i$?Lil' SORORITY PRINT RAYONS f W&tt Lush tropical prints, quaint florals! Jl I j ? Cool-feeling fabric that drapes tC &--?&&&--to perfection! 36". Yard tPtfC mwm Glen Row SAVE ON NOTIONS! tM FROCKS Mercerized thread. 100 yds. m ) QQ Strong Snap Fasteners! ftC pftffl Fancy Buttons, Washfast q ?f XijX: j Dressy, casual Bias Tape, all colors! OC : vaKa!1 an sport iutWwl! types! Prints, SAVE! Break-Taking Colors IWiM navies! Ray- THICK V THIN tMmmm ons! RAYONS Good quality! Tailors rf NEW SPRING HATS beautifully! 39". Yd Crisp straws, trimmed - n SAVE! Rayon and Cotton with flowers and veiling 1 FLAKE PRINTS Sporty fabric . . . half spun SUMMERY SHOES rayon, half cotton ! O f I S Soft supple leathers! ty jq Smart prints! Yd OVC Favorite dress styles! J SAVE ON I WORK CLOTHES! iunuy Work Shirt and PANTS &&M Tucker Khaki - colored drill! o OC Nllll DRESSES Sanforized for fit! j.O no Big Mac Work siiirts 98c TOM' OC Sanforized Trousers 1.79 IhYv Gay styles for Pay Day Shop Caps 85c 1 V str girls! Fresh Canvas Gloves 2 pairs 25c CLj cottons! 3-14. Cotton Work Socks 2 pairs 25c Boys' STUKDYT JIJOIIES. ...69c Choremaster Shoes 3.79 THE PENNEY WAY IS THE THRIFTY WAY THE THRIFTY WAY IS THE AMERICAN WAY J. C. PENNEY CO.. INC., i ! SPRINGVILLE, UTAH ! tiiiiiiiiiiiiiiiiiiiiiiii : vVw,r A PERSONAL MESSAGE I FROM THE FOUNDER OF M ' THE J.C.PENNEY COMPANY tt g ' '- -k -k -k m I A TREMENDOUS TASK LIES AHEAD OF US! I Today America is at war. Now, in wartime, because of the 111 U tremendous job ahead of us, we must learn again to work S hard and to live simply to put into the preserving of IN America what we once put into the building of it to re- jfl j turn to the old ways of Thrift and Savings that were the UJI S general rule at the beginning of this century. jj H We feel thatthe Penney Company is peculiarly well equipped W H to make a substantial contribution toward the Thrift and H Savings of the nation because the Penney Company FW ,H knows from long experience what thrift is all about. UJI P Thrift is nothing new to the Penney Company it is our Mj H stock in trade. When the Penney business was founded, in W M 1902, hard work, and spartan living were the general rule. MM H Our first little store in Kemmerer.Wyoming was dedicated ig to Thrift, and all through the years, as our business has Mil lU grown, Thrift has continued to be our guiding principle. ffll I THRIFT AND SAVINGS ARE A BIG PART OF THE JOB 1 : H The Penney Co. 's practice of Thrift and Savings is Ui evidenced in everything we do: We buy for cash and Ml Eg sell for cash; we make no deliveries; we eliminate all tw j M costly frills and extravagances; we operate on an ex- MM i H tremely small margin of profit per transaction; we buy at HTj B the source in the most economical quantities; we save at MM I'M every turn! All this means that now when Thrift and Sav- -m H ings mean more than ever, it will pay you, it will save Mm IB precious dollars for you, always to shop first at Penney s. m I WE REDED1CATE OURSELVES, TODAY, ON OUR 1 I 40th ADVERSARY, TO THE SERVICE OF AMERICA j J We rededicate ourselves to Thrift and Savings. We rededi- M I cate our 1600 stores, which now stretch from coast to Ml j coast, to the great job of helping American families to nm f continue to live well for less. Ul fFoFDEFENsi THE PENNEY WAY IS THE 1 Mi buy THRIFTY WAY-THE THRIFTY 10 I M WAY IS THE AMERICAN WAY j j |