Show department STORES the prominent part that profuse adver alsing plays in their success aside from departures in policy ano innovations on a large scale the original the department store is largely supplied sap plied by two department fo benm extent correlated these ara the advertising department and the window dressing department one is the litera of the adoro atoro the other its art the jhc are a great stimulus for the department whose goods are dis relayed in them A good showing will often wonderfully increase the salo of the stoc kaswell as attract customers to the store who are now to it frequently the head advertising man is the general manager of the store whether this ig the case or not he is a general supervisor of the establishment with a complete knowledge of its ever changing detail every day ho holds consultations with heads of departments to find out what particular lines of articles they want boomed and about those articles hb writes alluring statements for tho shopping public to read Bom etimos arjang ingbor illustrations with them the amount of money spent for advertising is appalling when looked upon as on expense ono great storo in philadelphia spends on an average 1000 every day in the year and a good many spend a day the advertising receives probably more of the personal attention of the head of tho house than any other department tho head of the firm which expends the great sum just mentioned personally suggests and frequently writes tho leading lines in the dally announcement no tho proprietor of a great batore in brooklyn does this invariably and thinks the time well spent which the work daily requires the mail department part ment tends to enlarge this expenditure as the store reaches out to tha ut most parts of the country and the future will no doubt seo an even greater development in the effort to secure mail customers in the small towns and in country places samuel hopkins ad ama in scribners |