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Show involved, the listeners will fail to it(-t them, anyway, ueeau?e of the weariness involved in following the long argument. Shorter campaign speeches, and, in fact, shorter srooches in general, will be in th-.1 nature of an improvement. j RADIO AND THE CAMPAIGN. Political speakers in the coming campaign must develop a new style of oratory, because they must consider not only the hundreds that are sitting before them, but the thousands who are "tuning in" on them, according to C. B. Jopenoe, program director of station W.TZ. Radio, he says, will be used by all the candidates, and must be considered con-sidered as a serious feature because of the larger audience it involves. To hold a radio audience, according accord-ing to Popenoe, political orators will have to condense. The speaker who can compress his message into 15 or 20 minutes, presenting it clearly, logically and convincingly, will develop a following that will "tune in" on him whenever he is broadcasting. The speaker, however, how-ever, who by indulging in flowery rhetoric and pretty perorations, prolongs his speech to longer than half an hour, will be deserted by his audience. It is one thing to get up and walk out of a hall when you are tired or bored by a speaker, Pepenoe points out, and quite another to get off the air if he fails to interest you. The first attracts unpleasant attention, is an obvious discourtesy to the speaker, and an annoyance to others In the audience. , The latter is accomplished ac-complished by the simple , twisting of a dial, quickly, easily, effectively. effec-tively. Because radio makes it possible to widen the, audience of any given speaker to include the whole country, coun-try, large radio audiences, Popenoe believes, will be sought after even more eagerly than large public gatherings. Radio popularization of a few effective ef-fective speakers, together with the occasional nation-wide broadcasting of addresses by the presidential candidates themselves, rather than the indiscriminate haranguing of hit-and-miss spellbinders who confuse con-fuse instead of clarify the issues, is proposed as the most promising program for "selling" the respective respec-tive candidates "by air." With some 10,00,000 radio sets now in American homes, every voter who cares to hear the causes of the candidates as presented by themselves them-selves or their party's leading spokesmen, can do so. If he hasn't a set in his own home, some of his neighbors will have. " So the old order changes. And the change, in this instance, is for the better. Few causes are so intricate in-tricate that they cannot be explained explain-ed by condensed speeches of twenty minutes or less. If they are more |