Show In the Wrong Den Under the head of Synonyms Will Crecr was explaining his position to tho Ad club the other day Words have associations ho > said and synonyms sound strange to the ear when used In other than familiar terms and connections So when I read In the financial column of one tt 1 of the papers that PIttsburg coal common t com-mon had demonstrated indications ot salient resiliency I knew at once that y k the automobile editor had filled in for the financial editor Wo are accustomed accus-tomed to associate the resiliency business bus-iness with rubber tires and so with r the automobile line although its application appli-cation was perfectly sound in the connection con-nection In which It was used A man came into the bank recently recent-ly to sell us soups advertising cuts embellished with what he called epigrams epi-grams The > first he sprung on me S read like this A savings deposit la a potential power pregnant with possibilities pos-sibilities I told him ho was in tho wrong shop What he was looking for was u School for Alliteration Clove land Leader |