Show WHAT THE TRADE MARK MEANS 1 I TO THE BUYER Few people realize the Importance I of the words Trade Mark stamped on tho goods they buy It they did It would save them many a dollar I spent for worthless goods and put a lot of unscrupulous manufacturers I out of thu business When a manufacturer adopts a trade mark be assumes the entire responsibility re-sponsibility for tho merit of hIs product prod-uct He takes his business ruin I tlon In his hands out In the limelight lime-light on tho square with the buyer buy-er of his goods with tho dealer and with himself The other manufacturer ono who holds out inducements offering offer-ing to brand nil goods purchased with each local dealers brand sidesteps responsibility and when these Info rlor goods come back Its tho local dealer that must pay tho penalty 1 A good example ot tho kind of protection I pro-tection iffordcd tho public by n trademark trade-mark Is that offered In connection with National Lend Companys advertising adver-tising of intro White Lead as tho beat pnltit material That the Dutch Boy Painter trndo mark Is nn absolute guaranty of purity puri-ty In White Lend Is proved to tho most skeptical by tho offer National Lead Company make to send free to any address a blowplpo and Instructions Instruc-tions how to test tho while lead for thomralvcs Tho testing outfit Is being be-ing sent out from the Now York olllco ot tho company Woodbrldgo Building |