Salt Lake Tribune | 1919-09-07 | Page 47 | Holds Packard 'Balance' New

IDS PACKARD ! iurf n I Manager of Sims Company Says Word Has Different Meaning Than Usual. 'hows How Maintenance ; Cost Is Cut by the "Twin Six." i sAlex S. Sims, president and general jsnager of the Sims company, 175-179 Mial Hall avenue, holds firmly to the pinion that there is a vast difference St ween the "balance" found in the lajority of motor cars and that -which I exemplified in the autos distributed I' his company, which is the exclusive ickard distributor of the intermoun-lin intermoun-lin region. Mt. Sims discussed the aestion briefly yesterday, giving some gent reasons for the views that he 'lids. He said: ."When the average motor car buyer looks for 'balance' he thinks he has found it so long as the car rests squarely square-ly on its wheels, gives a feeling of strength and power, and pleases his sense of proportion. "The trouble ia generally that he stops right there. Operating Cost Counts. "Some people never do reach the point of reckoning balance in terms of operating cost, or in what they receive for their transportation dollar. "They miss the true relationship between be-tween the first cost of a car and its final cost its running charges, upkeep and repairs through the life of the car. "Eight balance is found wrhen the cost of maintenance is low enough to offset a higher initial expenditure; when the used-value is sufficient to count materially towards the purchase of a new car; when the quality of the transportation trans-portation is such that it delivers you at your destination fresh in nerves and body. "It does not take long for high upkeep up-keep and unreliability to outweigh low purchase price. Compromise Is Costly. 'And this is the secret of that well-known well-known fact that a compromise ear always al-ways proves more costly in the long-run long-run than the Packard car. "Because of the perfect balance of the Packard Twin Six, it is less expensive ex-pensive to maintain than automobiles costing two-thirds or one-half as much. "Its ease of motion, its freedom from vibration, its tremendous reserve of power, combine to give it the longest life ot any car in America. "In fact, motor car investment is like any other investment in the end the seasoned security pays better than the speculative stock."