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Show surprised when he looked at the goods than a little disappointed. "I've tried advertising on billboards, in street cars, in magazines, and pamphlets, in novelties. I once sent up a flock of balloons with letters tied to them, and prizes $500 to $100 and other awards to the finders. "I stuck up signposts all over the city. Well, some of them went . for kindling wood; some were torn down by the city. I tried many other ways of advertising but the newspapers proved by all means the best, and I kept everlastingly at it. "Advertising is to the building up of a business what steam is to commerce." Newspaper Ads Built Up a Big Business. A young man started a small men's clothing store in a middle western city. He had a capital of $12,000 and borrowed $9000 more. He also had ideas and nerve. Before he opened his door he had invested in-vested SoO'O in newspaper advertising. Today, thirty-two years later, he is reputed to do the largest retail men's clothing business of the world, and his store has a nation-wide reputation as a leader. In those thirty-two years he has spent ?5,00t,00u in newspaper advertising. advertis-ing. Speaking of the part newspaper advertising adver-tising played in his success, the other day, this man said: "It may seem strange, but the people believe what they read in the newspapers. That's what makes advertising in the newspapers so valuable. "I have always niade it a poU' to state the truth exactly, never to ei -gerate. I would rather have the custoirj a lltt |