Salt Lake Tribune | 1916-08-20 | Page 25 | Cubans Consider Tires by Months

CUBANS CONSIDER TIM1ITHS Goodyear's Manager Says Mileage of Tire Is Not in Consideration. . j American motorists have become so accustomed ac-customed to reckoning the life of their tires in terms of miles that many of them will undoubtedly be surprised to learn that in Cuba, where American automobiles have rapidly been increasing in numbers, actual mileage service I is rarely taken into consideration. It is seldom that the Cuban motorist can tell you the mileage of any of his tires, as the worth of an automobile tire is based almost entirely on the length of time it has been in service. "This unusual manner of determining tire satisfaction is well illustrated in an experience which one of our representatives representa-tives has just reported," says J. C. Muc-Kadyean, Muc-Kadyean, manager of the export department depart-ment of the Goodyear Tire & Rubber com-i com-i pany, Akron. Ohio. "Our representative recently called on a Cuban motorist who had been using Goodyear tires with the object, of course, of keeping him supplied with them, hut was met with the frank statement that no more Goodyears- would appear on his car. The last one had lasted only three months. "When asked concerning the mileage secured, he merely gestured toward the spoedonieter, stating that the tires came with the car. The Goodyear man might see for himself. "The speedometer registered 13,000 miles. But when this remarkable mileage was explained to him, he remained as unmoved as Mount Olympus, declaring with a shruj of the shoulders, 'The Goodyear Good-year did not last long enough.' "When it became known that he had purchased a tire of other make, a Goodyear Good-year tire was offered him free if the new tire would show as great mileage as the Goodyear just taken off. "This is hut one of the many problems which the introduction of American-made tires has encountered In other lands and emphasizes tho need of studying the consumer's con-sumer's viewpoint and, at the same time, point out the standards by which tire satisfaction should be computed. Goodyear Good-year is carrying a campaign to motorists motor-ists In this and other lands to sell miles with Goodyear tires instead of mere length of service."