| Show jockeying Jockey ins anthore Ant horg apropos of horses do you know how important good jockeying is to authors judicious management letting the public see conr animal just enough not too much holding him up hard when the market is too full of him letting him out at just the right buying intervals always gently feeling his month never blacking clacking clack ing fand never jerking the rein this ia what I 1 mean by jockeying when an author has a number of books out a cunning band will keep them all spinning aa blitz does his dinner plates fetching each one ap as it begins to by an advertisement a puff or a quotation whenever the extracts from a living writer begin to multiply fast in the paper without obvious reason there is a new book or a new edition coming the extracts are ground bait oliver wendell holmes |
