Salt Lake Tribune | 1914-05-03 | Page 17 | Worm Drive Used by Rauch-Lang

WORM DRIVE USED BtJHKV4JK Mr. Spikcr, manager of tho Spiker Electric agency, states that nearly all of tho people who have seen the Rauch-Lang Rauch-Lang remarks on its beautiful lines, its speed and method- of propulsion (iho worm drive, its ease of control and its mIciicc. "Doubtless you have heard a loose skid chain make a resounding whack on the fender whenever the loose end struck the latter," said Mr. Spiker, "and felt that tho offender should be arrested for disturbing tho peace of the community. Or you have heard tho grinding noise maVlo by a loose driving chain on a car propelled by chain drive. "The sound produced was not only irritating to tho users of the highway and pedestrians, but certainly must have played havoi with the nerves of! the occupants of the car. Noiso is tho greatest irrttnnt, one may encounter and in building- automobiles the manufacturer's manufac-turer's aim is to perfect his product to the point where ho can consistently touch upon rjualitics such as silence and smooth running. "Tn tho building of the Ranch and Lang productj I believo the engineers have striven lor the one point, namely, silence. In tho mechanism silence is first considered in building tho body, silence is tho essential quality sought, and in the presenting of the finished product tho feature which is presented as being the car's greatest asset is its silence. "Noise is an irritant and necessarily tho worst thing to which a highly nervous ner-vous system may bo subjected. There is a sound which" bespeaks stability, solidity so-lidity and ease of action. It's a sound of perfoct workmanship and perfectly bnlanced construction. It moans satisfaction satis-faction to occupant and elimination of nervousness in driving becauso of tho soothing effect silenco has upon tho occupant. oc-cupant. "To make a car silont .means to make it perfect and all Rauch and Lang cars aro silent."