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Show K$ 1 jl 1 I M Women recognize that every ar- 1 Oci 1 1Hct m'Ci H"TO1M. I Women of four states look to 1 W H Ml Hide of merchandise which this llLOI LL J X A Dl LO 1 fflL X JJX.OX Keith-O'Brien Company . for au- Z H f store carries bears the impress of WM " thoritative styles. Nearly a-score JjWh If quality, backed by the name of . -..,,..,.-.,, . . Jr Jr rv Tl girfo -i -yifc flfcs o 6u?ers iwice a ear visit the W0 Wj Keith-O'Brien Company. J 'CX L X X great style centers. H JlA M't! Wasn't the Saturday evening Opening a brilliant feature? II Jp C Weren't the living models lithe and winsome .expressions of correct fashion? Modest, beautiful, grace-. 9 1 ful they looked like fairies in modern raiment. jH M .MMmmC xt The store, gay in decoration and enlivened with music, was never more attractive. : H fl! Pp C Crowds came, admired and lingered the time of closing, 9 p. m., came too soon, they saicL l.p fpf If was an aupicious preliminary to the greater event Monday. fjp I i SPECIALS IN LADIES' ITALIAN SILK A Special for Our Fail Jb jft I -A VESTS FOR OUR FALL OPENING Opening in Ladies' ' IKP I f.; VS' " ':--f'SS All of onr Italian silk rests, the Kayser brand, in the plain with, hemstitched f1 . 1 Q ' 1 1 P ju)S H.J n sSV .' top; also the embroidered in pink, light blue and white. Our regular $3.50 VJ UEf ailt CCCX pllK $.xjk, fl I' ; ' IIr 1' ' ladies' black and colored thread rilk hose; hand embroidered, in dainty I "11 a a ' a ' ti'SjlK raw V;l shades. Our regular $3.50 to $5.00 values. Opening price at $2.95. JL 6 L 1 I C O 21 I S flyjyl 5 H II S 1I?J SCHOOL SHOES: BOYS' and GIRLS' - vJHj $8 1 HI PMl V&fcf Nobody should be conscious that shoe, are on the foot. Taffeta silk petticoats guaranteed for WmmM Ml -JapilBalWgkCM .' .y f If any one is, it is because tho feet are not at ease in the shoes. In other three montll3 not to split or crack. JBWMML jL jl IllitS ; woraa-the shoes . All in the new shades and new cuts and mSwwk. W I , I F 1 t. Hence. if school children's os dm't fit the wearer, CM1't gir. proper atten- t j f jyj 4,. d w MSHMmm. V I V tvli "' tion to their studies could you continue to concentrate your attention if your ... PK3li9w ? !- Rt If M shoes pinched? v also haye a messaline, with a two section gmjmgm IH I' Ip 1 Give children foot ease and comfort give them K. O'B. shoes. Let our train- plaited flounce finished with the skirt JSMmSB vP H III iiS I ISl I ed shoe people fit their feet, and we guarantee the comfort that forgets the shoe, braid on the bottom; jersey top, with a 6Bg1B3 n H 'iff'mj ' W vpeSyntScyha' t0 messaline bounce. Regular $7.75 value at jKlj Mfe H II J.4 Y- Dependable for fit and service; full style and fair price. ' . $5.95. 9p I H THE INTERESTING THING when the customer kicks j I I' i0SM s'ii- '' S53Ssb' ' av 4. i, j i -o-daoq TD-nra . . . , . When the customer finds within a period of time that "THE "WONDER- H fi vl MS WSK t a mraS!? 8 r 5 13 hrCTfS 71Dg FULLY LOW PRICED ELEGANT MATTRESS" she bought is getting lumpy- k .1. -fflW : fine5 lh" the7 Were,a?fr ag0' EvC.n Ur ma,1d1ers statc l?a su" she becomes thoughtful and reminiscent. She may upbraid herself a little WVfe ' fmM-' v- .-. llPlim penor bed for the money asked," was seen in our establishment, and "will we vf n,rt ,inoini. ; m,i.. mi 4 ,Itl'ie vAm P ilm i f -4 i u n -, . - but the dealer is more than likely to get Jus, too. The extra profit made on a Jvv D-H P vl .J?-?,' lliw please forward it at once," together with mattress and springs. This sort of , , n mnn - ft1 ,, , ina vu u S jH t" p vK'-- MmW l-u- - j- . . 4. 4. i . arr, i c.ttj) , m x- cheap article never balances the loss of confidence" thus brought to the sur- k p- ;'- ' thing is a direct encouragement to us to let TRASH" alone, for there is NO face " . vd L W : SS MORE DIRECT METHOD of investing money7 uselessly than by bm'ing a t , , . , , , , . ., L , H t PI miM -mm i 1 u j mi j u 1.1. f , taw nmnriM. 1.1 A mattress is bought on honor, nobody looks inside, except ourselves WE HlFH t ss ' cheap brass bod. This doesn't mean that we have no LOW PRICED brass beds ; rr j u t j n 4 . n , , JUU I ll . ' 4, WE HAVE, and they are of the reliable sort, too. After an inspection of our -ad hence we always tell you the exact ta.th, for wo k.v our own goods. V ; BKSf A RESUME OF INTERESTING ARTICLES T I f m0'. Wy'f 1 " Jyery department is replete with new merchandise. The displays are as charming as daintily gowned women at a reception. As you Wp 1 II t jf 11 r. iread the aisles and pass from section to section yon will be delighted with the surroundings. L E& ; .. There is always interest in new silks and dress goods. Patterns fresh from the looms will compel attention. ' yJ5L I plf :1f ' -; One accessoiy to dress which is featured this season, being much in vogue in the east, is the exquisite head and shoulder scarf. .Service , makes shop- jttm ru li The neckrvvear section holds many surprises, some of the ideas being entirely now this fall. ' pl"ff m0St -alls-factor" 5 & It is artf the selection . Bright new ribbons for the hat, the hand bag, sashes and fancy work will be noticed. I of a hat that becomes The aisle leading from the north entrance is particularly inviting. It carries you through a mazy showing of ribbons, neckwear, laces and trimmings. aOu i jfj a char nmig part of the ... , The linen section is a bower of new goods. The displays will give you an idea of the tempting things which are so clear to the heart of the housewife. aa.(mrVmabe ThC art section is a11 aglow with articles for fanc needlework. ? H It lesbethelpeVjhen 'No part of our Btore is more inviting than are those departments which are devoted to jewelry, leather articles, stationery and toilet preparations. So allur- jXm $ she places reliance on are. some of these exhibits that one's thoughts revert to the holidays. j ; 1 $ I the judgment of our Men's furnishings come in for a share of praise. . ... : , . ... . ? H f trained salesladies X:' Tw shoes are always interesting, for like hosiery, and well fitting undergarments, they arc closely associated with ilie new hat and -suii., a. ;- ;tv , . ffllB j i who, by a thorough Un- ' . At the pnd of the main south aisle are pretty displays of silk petticoats, kimonas, house dresses and corsets. ' 'S t S fl f derstanding of becom- The millinery section will be the cynosure of all eyes Monday. . n9 millinery effects, rpjie QU department will be one of the centers of interest. The displays arc so arranged that one may see the very newest in correct dress. -'f;;.'!1;. "- Wife ! S? S?e perplexing mde- New dg for boyg and girlg will ;nterest mothers, while the waist section immediately in the rear is a haven of attractiveness. ".. ,;.V,. VP if cxsion ... i - - b ib c p.. . . . . The drapery section is worth a visit. Here all the new furnishings for the home are invitingly displayed. iH t'P?i- l g aliet7J beckoning, lnflueilCUlg, Tq complele the round of gight aeeing one wiu find a treat in Mr Qurfalian's Oriental rug quarters on the south balcony. The gentleman will take pleasure in WYfe m 11 Wr0U Gxtraorclmal'y tmrigs tms showing rare specimens of floor covering. Even if you entertain no thought of purchasing, visit the department anyway. MP Mt t You must not, cannot go counter to the T 7. I . . - - rV 1 "O irfhi i V wiii oJ! this capricious leader of women. in Advance iVxnibit ana Dale or Ourraiian 0 Oriental JKugs H M. fashion's vagaries are amplified in our Millinery sec- & con. You were bewildered with 'the displays which Offering the Best Rug Values Salt Lake Has Known mtS' fi l-H B!'eveniS"UP0n glW f llgllt SaUirC AMERICA determined and able to have the world's best has becomo the largest buyer and user of Oriental Hugs. And here's (he sad para3o.Tr of life jf SkJv (0fi j B r Jmg. And HOW you are the more ailXlOUS 10 see LUC again: The Oriental Rur is not alone luxurious, but it is the most durable of floor coverings, and the person of means desirous chiefly of ministering to his sense ( Wjfc t' My" ! jK JcaUtlful exhibits by. stern daylight. 0 elegance, carpets his floors at less cost per year than the housewifo who stints to buy tho most inoxpeusivo carpet. I A 4fffr I briuJff!!GhCle 61 ?n rWn?;i?nLJ In 1892 the ye-r's importation of rugs reached $300,000; in 1S94 it had cases the value of a rug depends on its quality, its perfec LV Jl iik H M mIT U7"S,uaf ; -TllG con!'mu"d Opemng reached $(J50j52G; UIld for lho year cndcd Junc of lhis ycarj by fairly conlinuous tion o coloi- aud dJ lf one nccd;d a Icncrill H m monday wM satisfy the impression it made. h h thc ycarS) lho tota imports of rugs reuchcd yOO, on which protective word it would be to choose a rug of Persian xfef r A H I:liko h S M -CC f ai ,Cy ai'C; n n I aore than $2,800,000 duties were paid. . weave. There are many names given thc Persian rugs MX H . Jiuc them. ihllmcrv m its resplendenL beauty Jikcued ' . - , & n...... M ' to the morning rosefreshly plucked and dew-laden-will Its value in furnishing is simply marvelous, colorings being easily choosablo from d.fi.erent sections of that country. , Wlfl ?K 'Ucseen at its best You will sec the most gorgeous 'Paris- that will bring out the richness of mahogany and other fine woods. While any This preliminary show of our present year's collection will interest ail lov- jH OK ii'-n creations note thc rare masterpieces which reflect the one of fair taste can choose and lay Oriental rugs effectively, the expert who crs of rugs, and, as merely an exhibition, will be worth coming a goodly dis- M lushest thought of New York designers, and observe a studies the light and surroundings can secure marvelous results. This expert help tance to see. . WVft ( ' multiplicity of exquisite "betwcen-stylcs. You will feast is yours for the asking at this,store. But the occasion -is planned to do oven more than please, connoisseurs it ,s Wjg jH on a display of millincrv incomparable in thc West and A rug well, bought is apt to increase in value as docs a fine painting and meant to make new lovers of rugs and to tempt thousands of people to buy and W, scarcely excelled in the'grcat metropolitan stores of the the collection of rugs now offered for exhibition and buying at Qurfalian's dc- own a rug. Jm East. It must be seen. Therefore, we want you to come partment is full of real investments. To encompass the larger ideal we shall exhibit; large and costly rugs and jAfcj Bl a,ld you means every woman who loves to sec Millinery The name of a rug has little to do with its value or interest, vecause in many many hundreds of small rugs yes, of merit that shall be sold at $5.50 and up Uj) S, in a raiif'e of styles " cases the name means nothing more than a business convenience, and in most to $65.00. Iff if f I |