Show t A WOMANS FACE It wa Alleged to be an Ideal but it Was Not I A wellknow Northern advertising agent who was In the city recently told a whimsical story at his own expense ex-pense to some friends In tho St Charles lobby When I was still pretty green In thc business he said 41 was sent for one day by the president presi-dent of a big concern that did great deal of general advertising in the magazines I maga-zines and so on I found him a man of 30 qr thereabouts and very affable I He said ho wanted to consult me as I InexpcrtJ In regard to getting up ani effective desltjn that t could be used asa as-a sort or trademark in all classes of ads The design the house was using at the time Included a vignette picture I of a womans facet which had never struck my fancy and I vas a little I surprised when herald he wanted lo rotaln it as a feature The public has learned to know that picture and to identify it with our goods he remarked re-marked so I think you had best work It Into whatever you get up Is It an ideal head or n portrait said I Oh an Ideal said he Why do you ask Because In that case I i replied I would certainly have it I redrawn by some competent artist He looked surprised prised Why so he inquired Because Be-cause Its unattractive I answered frankly and haH a 8ul expression Now a pretty face said I warming I up to my subject Is always I good thing in an ad it arrests the eye JUlll as It docs on the street but this sour looking sIster is 0 Jonah to YOU business said 1 ness Possibly hii coldly but still insist that the public has learned to know the face and I intend to retain l re-tain I In the nd Well I did my best with tbu Job and the design greatly pleased tho house hut to my disappointment I never got any moro work I couldnt understand what thc trouble was until one day fully n year afterward when I met my former client walking along Fifth avenue with 3 lady whom I instantly 1 in-stantly recognized as the original of the picture She was an heiress and the pair I were reported to be engaged Since then I have learned to keep a bridle on my tongue But it was his own fault He had no business fibbing about the head being an IdealNew I Orleans TimesDemocrat |