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Show JIEACHIXO THE J'Llil.lV. I i:o.rruuit Xrafiic ol" the I-.lcctric Curs of the City. "The American people," remarked Mr. B. F. C'uinnii:ii;s, jr., manager of the Utah Advertising Ad-vertising Co., to a reporter, '"arc the ureute.-t advertisers iu the world. They are also the most practical and ingenious in utilizing and j devising methods for reaching the public." j "How about the husiuess men of this i city V" "They are liberal advertisers." replied Mr. Cummititrs "or our town could not support four stic.U dailies as it does, together with all thc.-othtr publicntions i.viu d here. Some of our adinr retail houses spend us hiirh as SotXH) to S4WKJ per year in advertising. This City," continued Mr. Cuinniings, "has been a yreat tield for advertising fakes of all sorts. So-ealled-'iruides,' 'directories,' 'programmes,' 'pro-grammes,' etc., worthless, or nearly so, for advertising mediums, are often patronized with astonishiuy: liberality. Our local business busi-ness men do not discriminate between $;oid and worthless mediums as they should." "llow about street car advertising?" "It is the best and cheapest in the world." replied Mr. Cummines, with emphasis. "It is, coming to be regarded as such by advertisers adverti-sers iu all the leading cities of America. Amer-ica. ThoUiih but a few years old, this method of reaching the public lias attained at-tained immense popularity. It lias advantages advan-tages over all others. The advertisements are large, conspicuous and striking, and never look insignificant or obscure. Mechanically, Mechan-ically, they are, or may be made, works of art. They are inevitably seen by vast numbers num-bers of people, as passengers must look at them, or shut their eyes. Workingmen who don't subscribe for newspapers, and ladies who never read them, ride in the cars and can't help but see the large and attractive advertisements. "How does the cost of street car advertising advertis-ing compare with that of other mediums?" "In this city, circulation and display considered, con-sidered, street car advertising costs but a small percentage of newspaper advertising. To illustrate: I will place a large advertising advertis-ing card, handsomely printed, before from 15,(KKI to 'JU,(MH) street car passengers, for 50 cents. Ten times the money would not buy such a circulation through the newspapers. news-papers. '"I did not suppose it possible to give such aYirculation to advertisements iu the cars," observed the reporter. "The passenger traffic of the electric cars of this city is incredible," said Mr. Cum-ming-s. "I estimate that they carry a number num-ber of passengers equal to the total population popula-tion of ibis city, every forty-eight hours, counting transfers. Surprising as this statement state-ment may seem, 1 am cotilident that it is a moderate estimate. In this city of magnificent magnifi-cent distances, all the people ride iu the street cars, as it is economy to do so." "No publisher in Utah can give anything like the circulation to an advertisement that we can in the electric ca"s," continued Mr. Unmmings. "Our otliee is room 50t, Constitution Con-stitution building; otliee hours from 4 to 0 o'clock p. m. Mr. Scott Anderson is our agent, and can be found at the Theater (stage door) from 9 to 10 a. m. Our post-ot'-.-e - is ,15." |