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Show llEACUIXG THE l'VJSI.IC. Enormous TraSic of the Electric Cars of the City. "The American people," remarked Mr. B. P. Ciimminijs, jr., manager of the L'tah Advertising Ad-vertising Co., to a reporter, "are the greatest advertisers iu the world. They are also the most practical and ingenious iu utilizing and devising methods for reaching the public." "How about the busiuess men of this city r "They are liberal advertisers." replied Mr. Cumniings "or our town could not support four such dailies as it does, together with all the other publications issued here. Some of our leading retail houses spend as high as ?3t)00 to $4000 per year iu advertising. This city,"' continued Mr. Cum-nings, "has been a jjreat nelu lor iiuvertisin t:ikcs of all sorts. So-called 'guides, 'directories, 'jiro-nramnie.s,' 'jiro-nramnie.s,' etc., worthless, or nearly so, ftr advertising mediums, are often, patronized with astonishing liberality. Our local business busi-ness men do not discriminate between good and worthless mediums as they should." "How about street ear advertising?" "It is the best and cheapest in the w orld," replied Mr. Cumminu's, with emphasis. "It is coming to be regarded as such by advertisers adverti-sers in all the leading cities of Amer- i ica. Though but a few years old, j this method of reaching the public has at- tained immense popularity. It has advan- j tages over all others. The advertisements j are large, conspicuous and striking, and ! never look insignificant or obscure. Median- ieall3-, they are, or may be made, works of art. They are inevitably seen by vast numbers num-bers of people, as passengers must look at them, or shut their eyes. ' Workingmen who don't subscribe for newspapers, and ladies who never read them, ride in the cars and can't help but 6eo the large and attractive advertisements. "How does the cost of street car advertising advertis-ing compare with that of other mediums?" "In this city, circulation and display considered, con-sidered, street car advertising costs but a fiii all percentage of newspaper advertising. To illustrate: I will place a large' advertising advertis-ing card, handsomely printed, before from 15,000 to 20,000 street car passengers, for 50 cents. Ten times the money would not buy such a circulation through the newspapers. news-papers. "I did not suppose it possible to give such a circulation to advertisements in the ears," observed the reporter. "The passenger tratlic of the electric cars of this city is incredible," said Mr. Cum-mings. Cum-mings. "I estimate that they carry a number num-ber of passengers equal to tho total population popula-tion of this city, every forty-eight hours, counting transfers. Surprising an this statement state-ment may seem, I am confident that it is a moderate estimate. In this city of magnificent magnifi-cent distances, all the people ride in the 6treet cars, as it is economy to do so." "No publisher in Utah can give anything like the circulation to an advertisement that we can in the electric ca's," continued Mr. Cumniings. "Our office is room 506, Constitution Con-stitution building; office hours from 4 to 6 o'clock p. in. Mr. Scott Anderson is our agent, and can be found at the Theater (stage door) from 9 to 10 a. m. Our postofflce post-offlce box is 61)5." |