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Show REACaiXG THE PUBLIC. Ecormon) Traffic of the Electric Car of the City. "The American people," remarked Mr. B. F. CuminiEgs, jr., manager of the Utah Advertising Ad-vertising Co., to a reporter, "are the greatest advertisers in the world. They are also the most practical and ingenious in utilizing and devising methods for reaching the public." "IIow about the business men of this city y "They are liberal advertisers," replied Mr. Cummings "or our town could not support four 6uth dailies as it does, together with all the other publications issued here. Some of our leading retail houses epeud as high as $0000 to $4000 per year in advertising. This city," continued Mr. Cummings, "has been a great field for advertising fakes of all orts. So-called 'guides,' 'directories,' 'programmes,' 'pro-grammes,' etc., worthless, or nearly so, for advertising mediums, are often patronized with astonishing liberality. Our local business busi-ness men do not discriminate between good wad worthless mediums as they 6hould." "How about street car advertising?" "It is the best and cheapest in the world," replied Mr. Cummings, with emphasis. "It is coming to be regarded as such by advertisers adverti-sers in all the leading cities of America. Amer-ica. Though but a few years old, this method of reaching the public has attained at-tained immense popularity. It has advantages advan-tages over all others. The advertisements are large, conspicuous and striking, and nevr look insignificant or obscure. Mechanically, Mechan-ically, they are, or may be made, works of rt. They are inevitably seen by vast numbers num-bers of people, as passengers must look at them, or shut their eyes. Workingmcn who don't subscribe for .newspapers, aud ladies w ho never read them, ride in the cars and can't help but see the, large and attractive advertisements. "How does the cost of street car ' advertis-i advertis-i Ing 'compare with that of other mediums?" ''In this city, circulation and display considered, con-sidered, street car advertising costs but a pmall percentage of newspaper advertising. To illustrate: I will place a large advertising advertis-ing card, handsomely printed, before from 15,000 to 2(),(MH) street car passengers, for f0 cents. Ten times the money would not buy such a circulation through the news-par-cr. "1 did not suppose it possible to give such a circulation to advertisements in the cars," observed the reporter. "The passenger traffic of the electric cars of this city is "incredible," aid Mr. Cummings. Cum-mings. "I estimate that they carry a number num-ber of passengers equal to the. total population popula-tion of this city, every forty. eight hours, rountinsr transfers. Surprising as this statement state-ment may seem, I am confident that it is a moderate estimate. In this city of magnificent magnifi-cent distances, all the people, ride in the ptreet cars, as it is economy to do so." "No publisher in Utah can eive anything like the circulation to an advertisement that we can in the electric ca's," continued Mr. T!ammines. "Our office is room 50ti, Constitution Con-stitution building; office hour3 from 4 to 6 o'clock p. m. Mr. Scott Anderson is our Tgent, and can be. found at the Theater (stage door) from 9 to 10 a. m. Our post-nfllce post-nfllce box is fi05." |