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Show ltEAClliyO THE rUBLIV. Enormous Traffic of the Electric Car of the City. "The. American people," remarked Mr. B. T. Cumniins, jr., manager of the Utah Ad-Trrtisinjr Ad-Trrtisinjr Co., to a reporter, "are the greatest advertisers in the world. They are. also the most practical and ingenious in utilizing and tfevisintc methods for reaching the public." " How about the business men of this ctr V" 'They are liberal advertisers." replied Mr. "n minings "or our town could not support f.mr such dailies as it does, together with all the other publications issued here. Some of our leading: retail houses peud as high as 30fi0 to S4000 per year in advertising. This city," continued Mr. Cummings, "has been a preat field for advertising fakes of all ports. So-called 'guides,' 'directories,' 'pro-Jt-rarnmes,' etc., worthless, or nearly ao, for advertising mediums, are often patronized with astonishing liberality. Our local business busi-ness iien do not discriminate between good and, worthless mediums as thev should." ''How about street car advertising V" "It is the best and cheapest in the world," replied Mr. Cummingi, with emphasis. "It is coming to be regarded as such bv advertisers adverti-sers in all the leading cities of America. Amer-ica. Though but a few years old, . this method of reaching the public has attained at-tained immense popularity. It has advantages advan-tages over ail others. The advertisements nrc large, conspicuous and striking, and jiever look insignificant or obscure. Mechanically, Mechan-ically, they are, or may be made, works of art. They re inevitably seen by vast numbers num-bers ot people, as passengers must look at thexu, or shut their eyes. Workingmen who fon't subscribe for newspapers, and ladies who never read them, ride in the cars and enn't help but see the large and attractive advertisements, i "How does the cost of street car advertis- ing compare -with that of other mediums V" "In this city, circulation and display considered, con-sidered, street car advertising costs but a mall percentage of uewspaper advertising. To illustrate: I will place a large advertis-3ng advertis-3ng card, handsomely printed, lief ore from 15,000 to 20,000 street car passengers, for 50 cents. Ten times the money would not buy such a circulation through the news- pajrs. I "I did not suppose it possible to give such b circulation to advertisements in the cars," cbM'rved tho reporter. "The passenger traffic of the electric cars of this city is incredible," said Mr. Cum-Juinys. Cum-Juinys. "I estimate that they carry a num-hcr num-hcr of passengers equal to the total population popula-tion of this city, every forty-eight hours, roimtinir transfers. Surprising as this statement state-ment may seem, I am confident that it is a moderate estimate. In this city of magnificent magnifi-cent distances, all the people ride in the etrcet cars, as it is economy to do so." "No publisher in Utah can give anything like the circulation to en advertisement that ve can in the electric cas," continued Mr. humming. "Our office is room 500, Constitution Con-stitution building; office hours from 4 to 6 o'clock p. in. Mr. Scott Anderson is our aircnt, and can be found at the Theater (stajje door) from 9 to 10 a. m. Our post-oflice, post-oflice, box is 6115." |