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Show AKOI T ADVKKTlMIMi. A gentleman who has long been known to the public as a liberal patron of the newspapers was heard discussing the subject of advertising the other day. There was no doubt, he said, that the way to make any business move was to advertise it. Ho had never failed to reali.o large returns on the advertising that he did but there were times when it tlooded him. His business is of such a character that it is of no advantage to be oNerloaded, but he had always been able to trace the rush lo his patronage if the, papers. Cnnliniiirig. the gontleiuan stated that :'!nse observation had convinced him . ,i,ii the best advertising medium was in evening paper of good circulation, lie lidil followed the. subject closely i ,.l bud learned "that the major por-i por-i on ii!' the business secured had come miu llin afternoon "ads." The fact 'I .'Housed his interest and he ::nl made a study of the u'se, his conclusion being !i ii the evening paper was more thor-Highly thor-Highly examined. The morning paper s glanced over hurriedly for the news, tod is perhaps carried away by the uead of the house. The evening publication, publi-cation, on the contrary, remains about tho house and is looked over leisurely. Several copies are apt to be brought in by members of the family, aud if there is anything of interest to the household in the issue it cannot escape attention. The facts discerned by the gentleman referred to are worthy of the careful attention of all who have any business that depends upon public patronage for success, and that ineludes every line in which men engage. It pays to advertise, adver-tise, and it pays particularly to advertise adver-tise in The Times. The fact that this paper is a welcome evening visitor in a largo proportion of the homes of Salt Lake City is & matter of paramount importance im-portance to those who want do do business with the public. |