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Show become knowu to oulide newspapers whose agents aro already heading this way in order to secure page "ads" aud "write-ups," for which they will charge largo sums. It is questionable whether a page "write-up" in a metropolitan daily will be proiitable. Seven or eight columns of fine type on one subject make too long a slury for the average reader. At tile same tijpe he will look upon it with suspicion. It would be much better to have a scries of letters-uot letters-uot more, than two columus iu length-published length-published in several leading papers. These letters, if written in u graphic manner, describing the beauties, advantages advan-tages and resources of Salt Lake City, would prove interesting to the eastern reader, and attract much nioro attention atten-tion than a wcarlsonio statistical page write-up. But we believe there is a much better way to direct the attention of eastern people to Salt Lake City, and that is for the chamber of commerce to subscribe for a largo number of the local daily uewspapei'9, and send them regularly for a stated period to all the leading hotels, reading rooms, libraries, clubs, secret societies, Y. M. C. associations, aud so on, aud also to the eastern acquaintances ac-quaintances of the' residents of this place, Tho names ' of thousands of people who arc looking westward for uow business' locations and homos can be secured with very little effort; aud to such persons our daily papers should be scut regularly for several months. 1 ho eastern reader will carefully care-fully peruse the Salt Lako papers. He will see tho volume of business as represented repre-sented in the advertising columns; ho will note tho daily record of building Improvements; tho real estato movements; move-ments; the progress and extent of pub-lie pub-lie improvements; such as street aud sidewalk pavements, sewerage, street railways, waterworks, gas works; the establishment uud condition of ouTj home industries; the mluing develop- meuts; tho uumbcr of visitors as shown by the hotel arrivals; arriv-als; our political affairs; our churches aud schools; our places of amusement; our plcasuro resorts, arid hundreds of other features, that receive rnoro or less utteution in the columns of the local newspaper, which is a faithful chronicler of current eveuts. Our newspapers will be read, uot ouly by the person to whom they aro mailed, but by his friends i and neighbors. Every newspaper thus sent away will be read, it is safe to say, by over fifty persons, and a much better impression will be created iu this way than by auy extensive advertising In metropolitan journals. Wo receive requests nearly every day from distant points in the east for sample topics of The Times from persons who say they want to learn somethiug about Salt Lako from the local papers. Tho daily newspapers of Salt Lake are far ahead of the town, and would be a credit to any city of 250,000 people. Owing to thopeculiar. situation of af-fairsltere af-fairsltere thepatronage given to each of the papers is rather limited, ami their efforts aud expenditures of money are uot warranted" by their income, but tuny are banking ou tho future growth of the city. Good newspapers are the best advertisements a city can possibly hare. They aro public Institutions, business themoraeters, and home industries, indus-tries, and slid uld receive the most lib- oral eucouragoment. The chamber of commerce, therefore, will bo acting upon up-on tho souudest business principles if it adopts the suggestion of The Times in regard to a large number' of subscriptions subscrip-tions to each of tho daily newspapers. APVKKTISIXG SALT LAKE CITV. Judicious advertising pays. That proposition has been demonstrated by the successful career of merchants and business' men Who have Invested their, money ju printer's ink. But fortunes can be thrown away iu advertising if it is uot properly done. Advertising is an art. Each line of business must bo advertised ad-vertised with a view of bringing bring-ing out its prominent features, attractions at-tractions and specialties. We believe in advertising Salt Lako far and wide. The money spent for such purpose cannot can-not fail to bring proiitable results, if tho advertising is doue in a proper manner. How to olitaiu the best results is a matter mat-ter that should bo very carefully considered con-sidered by the .chamber of coirwuerce, which proposes to spend quite a sum of ni'ouey- in advertising... This fact has |