Show Lower Rates Increase Business A starved is the worst possible servant a community can keep a s drag in the progress and wel- wel welfare wel we- were welfare fare re of the city and its people said sai Matthew S Sloan President of the New York Edison and affiliated com com- companies companies companies re recently Only a prosperous utility can do its job satisfactory to the public requiring re- re requiring re requiring quiring service A nice balance of all elements of cost of operation managerial policies and revenue reo re- received re received is necessary both on the part of the utility and the regulating body to make possible prosperity sufficient to attract the constant flow of new capital required and md still not permit the utility to profiteer by unduly high prices Fortunately this condition has come to be understood b by most peo- peo people peo people by by all who has given iven it some thought I believe save a certain cle clement ele- ele element element ment that appears to think that any any- thing anything a 1 utility charges is too much Utilities have discovered as have other business enterprises that lowering low low- lowering erin ering of prices increases business thus reducing the unit cost of sup sup- sup sup- supplying supplying p plying in service With lowered unit costs and increased business in time timea a further rate cut becomes possible That is a basic principle of utility o- o operation operation o today Every wise utility executive is striving to make rate cuts because he knows each well con con- con con- considered considered considered and justifiable reduction will increase his business popularize his company and make it more broadly and truly a public service organization tion |