Show Methods of Big Big Business Must Be Studied and Adopted by Smaller Merchants By Dy LAWRENCE H II WHITING Chicago Banker Danker Sma Small merchants who do not the study methods method of big business lire are I In ferryboat real danger of going the way of the extinct hack hach driver and ferry lerry boat operator Every year business becomes more ofa of a science Then too there is a constantly growing trend toward to buying in ID the larger cIties Hard roads make snake it easy for lor the customer to go just about wherever he pleases please pea eq If you would draw him to your jour our store you must tram train trainmen trainmen men in lD the methods b which successful merchants are arc getting ahead m in larger titles You must advertise in proportion to the results you ou want scant to You have hase it within your jour our power to give gl a degree of service ser L that which is d by the merchants merchant in m the larger city As additional proof of the need for careful study in the retal retail field fidd fiddIS fieldi IS the fact that although storekeepers storekeeper once trained their sons cons for lor careers business today is at sucha such uch a high stage of development de ind competition that it is drafting trained men from the professions lons |