Show METHODS OF PUBLICITY FOR MINING DISTRICTS mining reporter A mining district as a whole is ari an intangible sort of an entity when it comes to giving it systematic publicity each individual in the district is prepared to advertise his own particular interests but the exploitation of the districts resources and advantages is usually neglected for the reason that what is business is no blodys busine business qs in such cases a unification of interests must be effected by organizing a commercial body which shall be composed of the representative mining men of the community and which shall have in hand the systematic exploitation of the district the need of this sort of work is felt in the older and better established districts where mining has settled down to a sober basis and where new strikes though made with regularity no longer cause a rush from one region to the other the new gold field will never lack publicity while the old one soon finds itself in the position of the old established merchant who can no longer rely on his trade coming to him through necessity and lack of competition and who must seek new markets if he would not be distanced by his competitors the very stability of the old field however forms a basis for advertising provided the record of the past can be regarded as a warrant of what the future holds in store mere greatness of past production counts for nothing in advertising unless it can be accompanied by evidence of present productiveness lt it is for this rea reason zon that the record of deemy shipments is one of the best features that can be used in advertising a mining district evidences of general activity should be used as widely as possible the construction of mil mills milis Is and the installation of plants of machinery methods of transportation in vogue number of miners and mill men employed all of these items are indicative of the general conditions prevailing in the district or camp and should be made public from time to time it is frequently possible to portray a districts prosperity by means of skillfully drawn comparisons between operations erat ions of one year and another statistics carefully and reliably compiled are most valuable advertising data among these may be included the depth to waca me mines operate whether tunneling or sink ing prevails and the number of bores or shafts together with the total extent of either the tonnage produced and the average value per ton the value of the output per capita and per miner employed the extent to which the mines are developed by outside capital and the monthly pay roll distributed tr tri buted among the local loca miners such items as these can be most successfully used an n attracting possible investors the means of disseminating this information may offer some difficulties but a little thought given to the subject will often evolve most ingenious schemes A method that has found favor with the organization in the black hills of south dakota and gilpin county colorado is the publication of a topographical map of the region showing the location of the various dis districts t ric ts streams mines mills and routes of travel on the back of these maps appears a condensed statement of the main features of the region with the address to which C h interested parties may apply for more detailed information still another means of publicity and one which is used successfully by the club of nelson B D C is the weekly issue of a small sheet containing a reprint from the local newspaper of the weeks shipments in the province together with a few of the most salient items item of the weeks news this sheet is sent broadcast with the compliments of the club and is a potent factor in keeping alive the interest in the province this scheme is at once simple and effective coming with regularity the weekly sheet is looked for as expressing an edit epitome 0 in e of the conditions in british columbia a at t once satisfying the person who has there and arousing the interest of hit interests the who is seeking a good live mining e co it should be one of the important t dut of the secretary of such a club ea to se sec cure e and compile names of persons who are n sibly interested in po mining new newspapers shapers that desire fresh and reliable minin mining 9 news tech te ii journals that are r repositories eposito ries for the th latest and best information on mining aul metallurgy and these should be regularly circularized with such literature as the or decides to issue the practice of any of the foregoing suggestions is certain to bring in its train new ideas that must eventually be productive of results especially esp if adapted to the peculiar needs ot of the district we have of necessity confined our suggestions to a few essentials believing that the working out of the details win will be best done by those directly interested |