Show THE VALUE OF PUBLICITY A prominent manufacturer of chain hoists recently ran advertisements in the trade papers in which no mention of the location of the plant was made A mere innovation of its advertising department to be sure and of value only in those cases where the product is so well known that the location is always alsoc assoc associated with the product the object of advertising in the case of those products the merit of which through the medium of judicious publicity the public is acquainted with is of course to keep the name of the orga organization before the consuming public how well this was accomplished in the incident cited above was manifested by the very gratifying way in which orders continued to come in and this occurred during a period in which most lines were suffering a slight reaction strangely enough some readers of the advertisement took the trouble to cut it from the paper andt and without signing any name forwarded it to the manufacturer fac at lisbon ohio with the inscription puzzle find the location of the wright manufacturing company unconsciously they were furnishing a fitting testimonial to the value of the idea in particular and to that of publicity in general |