Show P S FOR Na HG t tT THE T T HE ENORMOUS AMOUNT of ot L money spent for advertising every year by the progressive business men wen f r I the United States and an other nations nat ii i entertainingly discussed td by Victor Mata Kat Mata a in tn the International Quarterly erly for fbi Mr Kr Mataja has found that in ill this the sum sun of GC is 18 s expended f X annually in newspaper I ana anO a other forme of or advertising ad That is I roughly at the te t rate of 19 19 a I second 1141 an hour bour a day dayIs i iII Is II advertising advert profitable The 1111 answer V seems ems to have beve b e been given In the th above abOTe figures I I The ThI best bent business bu luus men mn in the country coup try are ar the tho he men who advertise the most moet Judiciously The men who have made madei i ie i V greatest fortunes in mercantile are the men inca who have kept I 1 hir Jjr ir goods prominently 17 before heroy the pub PUh public I I lic hr all the year round They rhey may not notI hive I d y persuaded i V pie to buy more I Vi for the will buy just justo I ca o good year In and year out luit thy they th y hav hn persuaded the people that hat t their goods o s arc are better than the gOOdS of oth r manufacturers That th y get back the thousands they spend spendIn In advertising i t 1 evidenced by the fact that Un t they keep on advertising Mr 1 1 Mataja Mataje declares that if eo so much money Muncy were lint spent for advertising a H the public would be he b able to fo secure many marty article at half halt the prices charged now the increased out cost being attributed to the heavy heay advertising ex e x pen This 18 i s perhaps true in itt some cases The Tile consumer eventually pays IY for tor the th advertising Just juat as U he pays pas the me freight and the wages and the interest on the trye money mony mon and the per rent cent for wear and teat tear and for possible loss lo in transit lt find and aU all those things Bet Bat t strange though the statement may ap appear rear pear ear at this thia day and date there are men who do not Dot advertise Such Suh Su b men can be found In Salt S Lake City Tn In their ranks rank fre representative nta tive of or all from fr m dry goods to groceries It is true they are hard to find aDd because us os their names do not appear in the newspapers you dont know where to look l l ok for them Still it if you search arch diligently dm you will find them And when you have found one of them pay say a dry goods good merchant try to buy uy from him any staple article for forlee less lee than you can buy bu the same thing for foe from some merchant erchant who does ad advertise a vertise e Notwithstanding the fact that the merchant has hall no advertising bill he will charge you Just a much as II the other fellow who pays pay pa heavy huy advertising pms bills monthly The reason is not fur far away awa The man who advertises turns over oyer hk hi stock to k very much oftener than the tb man who advertise His sales salee are at larg Jarg larger Jarger l rg er and ad he be can therefore make hi hl his mar margins margin gins gin loser closer He R makes less lees lee meney money per sate male than tn the but be he makes PO so many more sales that his profits at the end of the year are le very much heavier in tn the aggregate Le why It ft pays to advertise and why you dont have to argue the ques question question tion tiou with business men methods are really reaIl modern |