OCR Text |
Show "I'M GOOD KXOt OH FOU TIIK I'Al'KII ." So wo arc told again and again, as ihe Ukuald is stopped when a frub "cription expires and is not renewed "Ami not good enough for the paper?" pa-per?" Certainly, good sir; no one doubts it ; But, if wo had tivo thousand thous-and tubhcribers, c-ich of wl.om wa perfectly sound financially and "good enough for the paper" a thousand times told, if they failed to pay in ad-vaiice, ad-vaiice, according to the rulo upon which tho Herald business is con ducted, wo would be at an outlay oi over four hundred dollars a week for white paper alone for those five thousand thous-and persons, which would swamp our business in a phort time. "But, you know me, and why stop my paper? Vou kuow I would pay for iu" No doubt, friend, bat you would, yet business bus-iness must be conducted on strict business bus-iness principles if it thrives. In marking mark-ing a long list of subscribers to be noii tied when their subscriptions expire, exceptions cannot bo made in favor of a few friends where there are hundreds of such friends. Ihe mailing clerk is directed whom to notily,and if attention is not paid to the notice when the subscription expires his duty is plain, to stop tho paper with a distinot understanding that had the party so notified desired the paper continued the subscription would have been renewed. And, last of all, the fact that gentlemen who subscribe aro perfectly good for the paper, will not I pay editors, bookkeepers, compositors, pressmen, etc., unless the subscriptions are duly forthcoming. We trust our friends will appreciate our brief explanation of this matter, and realize that our desire is to conduct con-duct our business so that it will be permanent per-manent and successful, and not die by and by from lack of sustenance, regretted regret-ted by thousands who liked tho paper, were always "good for it," but did not oome forward to pay for it in advance. Our friends will please understand that the Herald is not designed to come to such untimely end, and so we renew j our notice of terms: Ten dollars a year in advance for the daily; four dollars dol-lars a year in advance for tho semi-weekly; semi-weekly; quarterly and half-yearly rates pro-rata; ten copies for the price of nine to one address. |