Show 1 1 I Why Franklin Sales es Increased i Last Year against 1 1296 Increase of all other Fine Cars I t i go How to far the do you ou 20 to o 23 2 M Miles es to o a at Gallon a OY o of Gasoline ne Average vera e of or f FRANKLIN RAN II Owners Owner Ordinary Ord Ordin Conditions gallon ga on P I 3 I 1 IP 1 12 1 14 10 y 4 U z l 7 Z U hUU dL d L 1 Nil A In Mock Due car U la t eUI W tt tat tut t July r. r At t what 1 of r point do Mites Miles to o a Set of o T Tires ires res 1 J j you invest in in very e o of FRANI FRANKLIN LIN Own Own ts od r I r is over er A period o of 1 r I another h cr set o 0 2790 t t Sopo t OJ l f. f I I 1 How much does doc Miles M e es to a a. Gallon 0 oF Oil 1 your car Average K Owners S J f r use 0 o 3 po 1046 I. I Z l ll I I. I St New ua York to o NOT Nor male made L' L t L t No water c Doled cooled Mile Stop Non Non Gear on- on ono o Low Gear aw ear R Thir ca car can cando do Test by Y s e I i this O 0 t r Y I r 1 r c r r N No one else talks talk Power delivered to 19 I Pear Dear ar Wheels t f this feature Test by b Worcester tester Pd 7 e c Institute 1 Why o 0 84 10 J I I UIKI r HE above chart is the exact difference e between have sensed the force of that community spirit which has THE Franklin facts and the usual A economy conomY y claims made conservation the li livest vest issue in in the coon country And you like the rest will heed that sPi spirit n t Here at a glance are the actual performances I that resulted in a Franklin sales increase last of Therefore will year you put your motoring motoring- costs on the tue percent against the trie 12 percent increase of all other strict basis of Efficient Economy the Economy the Economy that i t fine cars decreases neither your activities nor the tho Nations Nation's resources I u i Waste is under indictment in this country 4 The Th And when you have come to do this then you will win I spirit of the times not alone counsels but cOrpe compels s. s constructive con con- come finally and logically to the F Franklin the most sir economy Applied to motor cars this spirit has as efficient car in America For in these at test acid d- d test times every crystallized into the blunt demand Does your car deliver buyer is a close buyer buyer and and only facts can sway way him Service without Service without waste The Th e Jac facts t ts a about bo u t th the e F Franklin 11 kr are h here o. o publicly The Fr Franklin has answered with actual facts facts acts f car laced and placed unchanging unassailable Consider these not empty claims with performances not not promises facts for facts for consideration on your depends your motor moor car You like every other alert and vigorous American costs for 1918 t X J L f. f THE FRANKLIN CAR of TODAY y 1 core contains tams the latest features that Cold Weather Starting Easy mean Franklin Effie Effi Efficiency intensified Takes Up Cylinder Linder Electric Primer makes low grade gasoline Every one of these features has drawn Latest construction CM takes tip uP 1 act like time old-time test high-test grade Spark the concentrated concentrate d attention of motorists cylinder wear which in m m average engine plugs pugs 1 stay c clean 1 ean R Raw aw gaso gasoline I me in 10 cy cylinders I 10 usually usua Y means leaks in m compression M ders P prevented reverted t for lOr th they ey are poSt positive ti v. v e steps to a still sun F Franklin I retains s r uv of a well well- W higher level of motoring perfection worked in In car tar even after aster considerable running Post P Positive ve Ignition T Feeble Feeble Battery trouble obviated In The chart at the top 0 of f this advertisement adver adver- In Intake T t a k e v Yoke I 0 k e n. n Heater 1 r starting the Franklin owner cuts to in the demonstrates Franklin Eco Econ Econ- nick of mixture assured b Q Quick wa warming warming-up u P by Y buzzer on his Master Vibrator Vibrato and gets a afat om omy Y But only y a ride nde in in the car itself using exhaust gases Original with th the fat hot spark that fires the mixture w will ill reveal the ease ens e of handling safety F Franklin Franke in perfected in m toda 3 tom CIr s Jj At Quick Response to Starter convenience comfort reli reliability and Lessens R Repair Bd Bills i Starting device has vigorous action battery bat bat- easy riding riding qualities qualities to which Franklin Frank Frank- A Air As r Intake Inta-e Strainer i keeps road mad dust dost grit 3 tery torY has big reserve No hesitation in inthe lin liri owners are accustomed etc tc o out of e engine internals A new I the Franklin when you switch on the device that t cuts cats down awn wear in cylinders e r w starter Therefore we ask ask you to ride in in the valves repa repair ir b bills platters pistons etc etc gild and I lessens yo your pour i T. T car car and and to check us up on every one I rr TrL 1 Tire J Ire Mileage 8 1 No 10 More Mom Grease Crease Troubles I 0 of f th them em Franklin Light Weight and Flexibility No more bothering with messy Grease i always produced remarkable tire mileage The Franklin is designed to meet Cu Cups ps I f New Oil Rese Reservoir and aDd Wick z 2 inch cord coed tires tire now o on all types System on today's roday's Franklin prevents L y this of motoring re requirements re- re th the e big bg 1 preponderance assures even greater tire reliabilitY trouble troubIe Quin ei ei eight lr ht types es 1 1 J I J y MOTOR CAR CO FRANKLIN J h f f t r C. C W. W NEWTON w East South out Temple Salt Lake Lae City it Y P Phone o Wasatch asat I TiT 8 I I. I Il 1 i i II Ji 1 li II I I Jim I 17 Ihl I I i r I L i I C I I ails II t i l l i 71 I if I I I I I i I o F f j f I i t lr 1 tP r 1 i I t i 4 r t r 3 t ff l t i r r I. I 1 1 t. t iJ 4 j R |