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Show X -- 18 f Friday, January 7, 1943 ilTBEDESEREILNEWS -- 'j Cltv. fllnS --- Salt C Of C Tried Not To Sell S. L. In 1912 Strange Reversal Results From -- - r i War Demands Reversing the usual procedure of seeking new business and enIt terprises for the community represents, the Salt Lake aCham secher of Commerce faces ond year of war in the paiadox-Jca- l situation of trying to service war industries which have forced themselves or have been forced to find a place in Salt Lake, and at the same time hold off other industries desir- until accoming to locate Tiete for niodations can be found them. dif"And the job is twice as ficult." Gus P. Bachman, extoannouiced aeeietaiv. txnpiie If we hope to maintain day. friends ror Salt Lake, we must make things plcisant lor those necessary who come heie It ttf prepare briefs for war Indusestitries, find flooi space, inv mate water and land titles, pow- - - er labor conditions, supplies, and even find housing for emif any inployes and oiliciPls stitution m Salt Lake has gone to war it is the chamber ot commei ce." REA IF. W ACTIVITIES A levicw of acAiUies for the 1042 Chamber dining the year tes the aation of touiist navel, and restriction of Salt Lake s lucrato a tive convention business emerminimum of necessary and gency business meetings war conferences. re- This inteiest has been thousands bv however, placed, of jnqulries, originating with war workeis and memIn Salt Lake, who aheadv bers are Interested in the city anda As their own residence here. Back-maresult, according to Mr. tour-- . the 3,540 ists who weie personally contacted by the information de- of the chamber fiartment tourist season of 1941, were replaced by 2,524 personal contacts with families either arriving to make their homes here fir men in the armed forces who hope to return. Thus, an almost total loss of tourist was replaced by 70 per cent new tvpe inquiries - g sight-seein- bus-ine- sa America's First Department Store VICARIOUS THRILLS A strange wartime situation has arisen where many former tom ists who requested descrip-tie booklets for prospective trips are now replaced bv gasless, persons who are getthrills ting vicarious by making mental trips via chamcommerce booklets trips ber of to be consummated when the war is over. Booklets 8he much in demand, too, bv members of the armed forces for their own information, to send to the folks at home, and by Utah men who seek documentary evidence to austain their bragging to fellow soldiers in camps m other states and countries Two other departments of the chamber have been sustained at full efficiency, said Mr. Back-maThev are the news and publicity department, and the newspaper and radio advertising sight-seein- - ' g division Both, however, been conveited to wartime have aotiv-itle- s the scenic wotuteis of the slate aie kept before the public only enough to preserve the desire toTlslt ft at eome future time, and recite the wartime accomplishments of the - state. Eleven prfitects were carried out by the Salt Lake City Activ- ity fund of the Chamber of Commerce in 1942, according to Mr Bachman, and nine of thjjt number were devoted entirely to wareffoits JThey Included 1 Industrial development in warcoopertime, 2 ation in wartime programs, 3 Wartime conventions and emeig-enesessions, 4 general information, 5 news and publicity, fr booklets. 7 newspaper fend radio advertising b Intermoun-taiJunior bat Stock Show, 9 promotion of peak piocluction in Of two other activities, mining HAPPY NEW YEAR - F OUNDED 868,- - ZCMI N-4 -I- has reached its all tHrougKJKe -- miracle oL b'urdenof drudgery from the Hacks-shorter hours and higher pay. America has banished poverty from its boundaries and given its people the highest standard of living and more luxuries than the world has ever known. year.. Diamond-Jubilee of With our country at war, we feel that it 19 not a time for celebration, but rather a year for work and sober thinking. . i - see from let us tell of crcentury, In looking back across our the pattern of the past a glorious future taking shape. three-quarte- rs Mass production and labor-savinmachinery are American ideas, intended to make life richer. . . not to destroy it. We .created the automobile and airplane to free man from the shackles of distance.-I- t g you abouKt. v n winter sports necessary leciea w uh the- final project the outdoor bfllboard advertising maintained regularly on the" national highw av s In addition to the activities out- . tional activities'- - ' " lined in advance for the jear, according to Mi, Bachman, the chamber is devoting neaily half of its floor space without charge to civilian defense of Salt Lake and Utah residents, furnishing free space acid service to- the il of Defense, and to the eastern sector oh the Ninth Region, OCD Assistance has been rendered city business funis through efforts to obtain adjustment of OPA in ration--'equotas for goods, adjustment of store hours, and the solving of traffic In 1868 one American in every five could meither read nor write. One in every 500 went to college. Every sixth baby died. Millions was not oyr idea to use them as messengers of death. lost their lives through such dread diseases as yellow fever, cholera and diphtheria, and the average life span was 40 years. America's ways have always been by choice th"e ways of peace, and her future will be peaceful. Already her leaders are working on the blueprints of a better world. A world in which all men, both vio v , tor and vanquished, will be assured the blessings of this jday . . In the 75 years since then, America has wiped out one great plague afteranother. Today less than four in 100 babies die, and the aver- freedom, security and plenty. Then war will be no more.' age life span is 65. And so on this, the beginning of our Jubikejfecnrj we pledge anew" dur faith in the land' wejlove, "Choice above all,"' and in' the New - Utah-Counc- . America has crushed illiteracy and moved its children from the . sweat shops into the schoolroom. American industry has lifted the 4 A Year, more glorious than any that yet has come. n and transportation problems In 1943, and for the duration, according to "Mr. Bachman, the chamber will channel all activities to efforts to w ip the war. ' a JUBILEE YEAR ZCMI DIAMOND JL TiEBER 1 - GRANTr-PrB5iden- President and General Manager t- T H. H- BENNETT, - ' v Sec.-Tred- Lw and Asst. GenMgr. s, David O. McKay, Hebert A. 2 ' ' . , 7 f ' STEPHEN L RICHARDS, tExc. Comm, r ORVAL W. ADAMS, Exc. Comm. - r S. B. Eggertsen, Sylvester, Q.. Cannon, Edgar S. Hills, A. H. Woo Snow," 'William Ha McIntyre, '- J. REUBEN CLARK, JR., Vice President , ? ' - f Z. C. M. I.'WILL BEXLOSED f X , , SATURDAY, JAN.- - 2 lie; |
