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Show it Local News Visit The Sanctum Sanctorum Of The Mind: The Den by Mary Lang Forum staff writer Former Westminster philosophy student, Mike Sorenson, leaped into entrepreneurship early this month by the opening of what he calls a tutoring and research service on 300 S. 457 E. I stumbled upon a carriage house available for lease and immediately rented it, although unsure of my intentions, he said. The demand for a coffecespresso bar with an unpretentious, atmosphere was obvious. The early 20th century carriage house is set off the street, trimmed with ivy, furnished with traditional tables, chairs, desks, rocking chairs, couches and tables and has an oak staircase winding up to a loft. The Den, the product of a communal effort headed by Sorenson, opened April 4 with a private reception for contributing artists, friends, family and respected local scholars. The reception was followed by a public opening at 9 p.m. Now open 24 hours a day, seven days a week, The Den offers coffee, espresso. pastries, a fine collection of used and rare books and exhibits by three or four local artists. Sorenson is working with the University of Utah Job Placement Center and various individuals who have tutoring experience at Westminster to provide a tutoring service to anyone seeking to further their knowledge on any subject. Sorenson and partner, Jennifer Bridges, amassed approximately 3,500 books in the four and a half weeks available before opening. Slightly more than half the volumes consist of classic and contemporary fiction, ranging from, but not limited to, Dostoevsky, Marquez, Asimov, Wouk, Camus, Rand, Richard Bach, Maughm, Faulkner, Steinbeck, Flaubert, Bronte, Irving and Vonnegut. The section is dominated by a large collection of sociological works spanning political science, history and economics, including special sections on poverty and depravity, feminism, civil rights and Know the Enemy section full of J. Edgar Hoover, Goldwater, Nixon, Reagan and McCarthy. non-ficti- on Sections in psychology, philosophy and religion, the hard sciences, artmusic theater, bibliographies and autobiographies can also be found. Artists featured for an extended showing include Jon Bean, Scott Alger and Paula Dahlberg. Theyre certainly among the best, Sorenson said. And they are young, idealistic and uninhibited. I had a lot of artists to choose from, but Jon and Scott stood out Continued on Page 12 Nature Exhibit Features Salt Lake "Open Space Plan" by Linda M. Burns Forum staff writer A new exhibit at the Utah Museum of Natural History supports Earth Day Utah 1992. Corridors, in a gallery talk and exhibit held April 12, featured Salt Lake Citys Open Space Plan, presented by Stephen Smith, AIA, AICP, ArchitectPlan-ne- r. Michael D. Windham, Ph.D., and Garrett Herbarium, curator, welcomed gallery guests and introduced Smith. The plan has been developed to provide a clear vision and understandable diagram of open space connections for the city, said Smith. It shows not only existing resources, but also the extensive possibilities and serves as a guide for public and private actions to realize the goals of the plan, When Salt Lake City was founded, a special natural feature was the flow of streams from the mountains on the east. across the valley to the Jordan River, which flowed to the Great Salt Lake. The connection between the mountains and the wetlands is the streambeds. The present city development obscures this historic connection. The plan establishes the green way corridors to reconnect the mountains and wetlands. This reconnection occurs through the existing developed urban areas such as Emigration Creek Corridor, which follows the existing creek from the mouth of the Public Relations Is More Than Saying Nice Things Part Four of the IABC Conference Series by Bill Kilpack Forum editor International Association of Business Communicators (IABC) Utahs annual convention for its professional and student IABC members covered trends in Communicating Greatness, contained in the four-pa- rt IABC Conference Series. Part Four, Communication Planning, Styles and Trends featured Dave Porter, publicity director for the Utah Travel Council and Dale Zabriskie, president of Zabriskie and Associates public relations firm. Each presented information on how to communicate your professional image effectively. Porter said that PR people dont know what the news media want unless they have worked in a newsroom. The best way to get this background is at a newspaper camto know what its pus or professional like to work under deadlines and what its like to interview. Otherwise, he said, not every news release you write is going to have news in it. Also, if these steps are not taken, it can damage the PR persons credibility. Trust and credibility, once ruined, are rarely Page -Fo- rum-Tuesday,April 21,1992 , - achieved. Zabriskie said, You have to develop a nose for news; news is only what the reporter says is news. He said advertising expresses control; PR expresses credibility. He said there are men and women in the field who argue whether or not it is even important to have a positive public image or not However, in the stock market crash of the 80s, the businesses with better images had less of a drop in stocks and recovered more quickly. To have good PR, you need to have both the P and the R performance and he said. PR can make the recognition, good look better, but cant make the bad look good. Porter said, It is rare to get anything past the media. The more information you give, the better. Zabriskie,' 'however, said that press releases should be as short as possible. Fewer press releases are better than more and the best way to make a really important point is to put it in quotes. He said PR is a very important part of the image process, but the people work- - ing in the field have done a lousy job doing PR for PR. As a result, many people think of PR officers as the used car salesmen of the communication industry. Business executives like to deal in realities and PR officers deal with perceptions, he said. The truth is, we cant just wrap ourselves in reality and wish that perceptions would go away, he said. To avoid this, he said, be sure to tell the same information to all your various audiences, just in different ways. Public speakers are never supposed to apologize, just explain. Some common PR faux pas Zabriskie listed included having ribbon-cuttin- g ceremonies with oversized scissors and breaking ground with a line of people using golden shovels. Prior to his appointment as director of publicity for the Utah Travel Council in 1991, Porter owned and operated a public relations and political consulting business. He has also spent more than 10 years as a radio and news anchor and reporter, press secretary for a U.S. senator and is a member of several tourism-relate- d committees. Continued on Page 5 canyon through residential neighborhoods and a future park site owned by Salt Lake City to the campus of Westminster College. The goals, said Smith, are to conserve the natural environment, enhance open space amenities for all citizens, connect the various parts of the city to natural environments and educate the citizens on proper use of open space. He said the plans have been presented to Continued on Page 7 FORUM Forum Editorial Staff: Editor, Bill Kilpack; Copy Editor, Liz Peterson; Editorial Assistant, Jennifer Thompson; Production Manager, Kirsten Heaton; Photo Editor, Heather Bush; Business Manager, Donald Nunn Staff Writers: Michael Andre, William Athey, Heather Bradley, Linda M. Bums, Katy Byrom, Ruth Catron, Judy Conner, Temmie K. Fleming, Calvin L. Harrington, Matt Thurm" Kellogg, Mary Lang, Donald Nunn, Blessing Ream, Lynette Rundell, Carrie Stults, Christopher Thomas, Tiffanie Vina, Donald Wagstaff, Benjamin Williams Photo Staff: Michael Andre, Katy Byrom, Linda M. Bums, Ruth Catron, Temmie K. Fleming, Amanda Johnsen, Matt "Thurm" Kellogg, Liz Peterson, Blessing Ream, Lynette Rundell, Benjamin Williams Cartoonists: Hollie Madson, Jennifer Rich-erso- n Faculty Advisor: Dr. Fred Fogo The Fonim is published every Tuesday. The address of the Fonim is 1840 South 1300 East, Salt Lake City, UT 84105. The Forum editorial staff encourage letters from students (include major), faculty and all other readers. Submissions must be sent to Converse Hall, room 205, no later than 3 p.m., the week prior to publication. Due to limited space availability, Fonim editors reserve the right to edit all copy submitted. Opinions expressed on the editorial or commentary pages are those of the writers and are not to be construed as those of the Fonim, Associated Students of Westminster College, the college administration, faculty or staff. Mail subscriptions are $20 per year. |