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Show NOVEMBER 15, 2000 across the nation. The question is what _ against _ change, is more important to an election in a unless there has pastoral community such as Wasatch — been a_ scandal,” County? Ben Franklin’s face on hunChambless said. © ‘Wasatch County voters approved a change of government from a three to a seven member date’s face waiting on your doorstep? _“T didn’t spend a lot of money and I. probably could have done just as well if I had spent somewhat less,” said defeated County Commissioner candidate county commission. Lynn Thacker. LaRen Provost reported — Wasatch County $478 in expenditures while Thacker Citizens: reported $742.82. “My last name is fairly well known in the valley. I went door to door, talking to people and. that makes a big difference: It is important in a small-community that people know each other. Twenty to thirty years ago you wouldn’t need a big ad campaign, but we’ve had a lot of changes and there are so many new people in the county that I don’t think some of those old generalizations ring true.” Tim Chambless, University of Utah Adjunct Assistant Professor of Political Science, said personal contact is para- mount to election success. 2 ....../ for Conservative. — said. | Government they spent $7,500— small community that people know each other. effective oe statewide - and national campaigns. It is impor- there are so many new —viho_won plus countless I don’ t think : some of! hours of donated work—in opposition. the initiative. —. ring true.” Proponents. spent | | approximately. $2,200. The initiaDefeated County Commissioner oa tive passed by a Cann - margin of fourteen -.. lican neighborhood. He was the incum- votes. - - Bonner 4 “We had similar— signage and I only. who err their mem- bers are and-target them with state- - are going to want to claim credit.” For some, regardless of the results — advertising produces, they prefer to keep campaigns wholesome. “I don’t want the job pad sell-my=soul: to. get :i enough: to ’ Democratic | response to his refusal to accept corpo- rate and special-interest group dona- tions which Leavitt’s $2 million cam? paign ea. pee 654-7177 CHARLESTON Pi 7 Charleston Town Hall 3 No e meeting Nov. 23 due to Thanksgiving holiday. eS DANIEL 25 North Nee 654-1515 ee Cig, 2 HEBER city bi 75 North Main, Heber City | DISTRICT , 654-9900 ee | JORDANELLE S SPECIAL SERVIC ; VALI > EY. 634.3297 © KUBOTA’S L135 35 He © Powered by a Kubota > OLD _3-cylinder E-TVCS diesel engine © 8F/8R speeds _ © Hydrostatic power steering e GST shift-on-the-go transmission _ e |SO-mounted roomy platform with hanging pedals ~ @ Heavy-duty integral main frame. _ © TL720 Loader is standard REPUBLIC “Tie Company of Utah _ Protecting Your Investment. | - South Main, Suite 2G Heber City, UT 84032 : Located in Historic ne Kybhorq. Of | @ 345 North Main Street ¢ Heber City 654-1561 ® 8AM = 5PM Monday - Friday | Bank Building area Adopt Today! Call for appointment— 654-3040 | ¥ in grassroots cam- two ads’ total ~-gubernatioral Con einte Bill: Orton told ‘The Salt Lake Tribune last week in ing7800 in1 the: newspapers. The signs my wife bought were huge and cost a lot of money;, I don’t know that I’d dothat-again.” said’ Salazar. “We were both: fairly el known. J don't think i seiier | When asked how advertising effects said and beat’ election is the gloating period for 200 ~ - groups who spend the money and they paigning compared to Salazar’s $1,732. -had initiative races, Thacker replied he bant, but they saw him as being too distant,” said Chambless. “Knocking on - thinks it is less important than i in acampaign for a seat. doors has real impact when people go “People were just not ken in on to the polls, and that is backed up by what (opponents to the initiative) said seeing a billboard or anad ona bus that in their advertisements and mailers. It . helps lend legitimacy.” | -Chambless said initiative campaigns | probably had some effect, some people the especially - paigns. They know spent | $300 cam-. “LYNN THACKER vote on the initiative.” | Science Department Research Associate, research indicates advertising “are, Salazar, Salazar... Bonner. by : those old pencriicesone for a democrat in a traditionally repub- Political School __ District specific information,” said Baker. ‘Number One seat, . | “They. spend a lot of money, but they said his opponent are doing it in increasingly targeted was equally visible.” ways: It is very affective. After the people iin the county that ‘had some concern that 1,378 did not ‘Anna Nibley Baker, Brigham Young University’s is really true.” -Robert percent. biggest factor. Who you are and what — you stand for is more important here.” more message out to the impact on local races. ~ people, but it has to “Tt makes a huge Edie ans bea message that 2 because it lets people know who you campaign, but we’ve had a lot of changes and the doors, he didn’t. The people voted. Dave. Bueler/Karen - Hale is -° tant that we get our ~ costly campaign spending have serious —-wouldn’t need a big ad State Senator race. Hale. knocked on all certain degree of legitimacy. However, nothing beats face to face contact. - You’ve got. to. knock. on. those doors. tising 20 to 30 years ago you “Maybe: we looked as eee we spent a lot. Our employees volunteered. I volunteered everything,” said Dea Riley, whose public relations firm, Dea Riley and Associates, backed the opposition campaign. “The mistake we made was believing it wouldn’t be on the. ballot. But we did a good job. con‘sidering how much time we had. We “The candidate has to get his or her name. out in the public to establish a more of an affect, . but I believe adver- haa dred-dollar-bill donations or the candi- “It ts important in a no nother Election Day has passed, | the results are in, and campaignCounty, finance reform is once again a Wasatch rancorous issue capturing headlines ‘they usually vote of a Paco. Richard was very visible and went - around to every door in our district. He ran a good campaign and campaigned very hard. Word of mouth, people knowing people that you know is the ESE TMT A tising) makes rate who voted no be oese of the eae ing. Some people don’t think too much about thei issues. If it had been planned more skillfully, it might have had “It’s tough to put a human face on — the issue. In a situation such. as the change of government initiative in- pepe differ from personal campaigns. oe KIRSTEN SHAW > COURIER STAFF Not in Wasatch County Ee Show Me the rr Note. the aoe WASATCH COUNTY COURIER | |