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Show Business PAGE 25 WASATCH COUNTY COURIER Juty 13, 1999 Rico is Coming to Heber City ~Welcome wagons are out| for the new food business HEBER - Jorge Fierro knows beans about beans. And tamales, tortillas, salsas and chiles. Fierro makes his living off foods from south of the border, selling them at his store, Rico Mexican Market in Salt Lake and soon from his new ethnic market. Fierro’s stores center around packaged, prepared meals-ones that just need to be heated, along with homemade tastes from hand-rolled tortillas, lard-free beans, vegetarian and healthier alternatives; to traditional Mexican store in Heber.- Fierro proclaims beans are his “beansness.” Fierro hadn’t planned to open up his new store in Heberit was just a run of dumb luck. Fierro was trying to open his second Rico Mexican Market in Park City, but everywhere he fare. Fierro has big plans for the market. “We are starting a business,” he says. “We’re trying to grab the best of everything we make.” Fierro’s Heber store will be a little larger than his Salt Lake store, the original Rico Mexican Market. Plus he intends to travel to Mexico later in the year for a buying trip, © making his market’s selection as authentic as possible. went, Fierro couldn’t find a suitable site. Heber seemed like Mexican : Market should before the end of the Until then, Fierro will touches on his store and venture. | CONT AAI While waiting for their Heber store to open, Rico Mexican Market will be keep- . ing shop at the Park City Farmers Market on Wednesdays at Park City Mountain Resort. the next logical location. Now Fierro is eagerly anticipating the opening of his Mexican Ownet Jorge Fierro (r) and Manuel “The Tortilla Machine” Acosta in food retail outlet, Rico Mexican Rico : 4 front of the soon-to-be-opened Rico Market, on Main Street in Heber, | be open adjacent to Subway. Walls are going in, floors © month, if all goes well. are being refinished and Fierro’s spicy staples be putting the finishing are waiting for delivery. his newest “beansness” But Rico Mexican Market i is ‘not the typical 1| UTAH’S LEADING MORTGAGE COMPANY CREDIT APPROVAL AT TIME OF APPLICATION! HOME LOANS ¢ FHA « VA* CONVENTIONAL + Free Prequalification ¢ Competitive Rates ¢ New Construction Financing W * Investment Properties acne hae Asien setwo hie eee DAYS ¢ Home Equity Loans eee Reels eS Eee OF ‘47 JULY 20 2ise2e * Professional, Friendly Service RODEO = 7PM DELTA CENTER ARENA SALT LAKE CITY, UTAH ¢ In-Home Appointments JOE PROBST Bring in this ad for your FREE APPRAISAL! REPUBLIC MORTGAGE 654-2818 ¢ 190 North Main ¢ Heber City “YOUR LOCAL RODEO | HEADQUARTERS” TIMBERLINE _ WESTERNWEAR 75 SOUTH MAIN * HEBER 435-654-1222 CITY, UTAH |
