Show liberal and judicious g always pays it keeps a mans name and business before tho the public and brings him many customers that otherwise would not know of his hig exis tonco except through tho press tho the newspaper men never roco rosomond roc omond mend his hia friends to purchase goods from those who do not advertise he trades with those who trade with him and tsoi his influence among strangers to further the interests int rests of his patrons many leaters lectors come a newspaper offices asking about reliable lutiness bu but biness iness and many purchases are made the recommendations of the paper no ito newspaper in man an was over ever known to recommend a house that did not advertise tho the very fact that tho the appears in the paper in indicates d enterprise and a degree of reliability if the advertiser is not a trustworthy business man his card will not long appear in the local paper on the other hand those these who are too closefisted or to ancient to advertise at all tire are aes aa a rule the very men whom enterprising people sook seek to avoid in this age people gearu to patronize those who have their names before the public and shun esbun those who do not A city is always judged by its papers and advertisers tho the pages of tho paper act aa a guide post to the investor the homo home the commission merchant 0 the a agent the wholesale dealer the traveling man and in fact every ono one the newspaper wields power against those who do not advertise oqual equal to ten times tho cost of tho the advertising ver by never por permitting tho the name to appear in m tho paper silence heaps the moss of ago age upon tho the eilbur janle ian shoulder mauti Messing cr |