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Show CULTURE VOL L ISSUE 27 March 14, 2011 www.uvureview.com STUDENT SPOTLIGHT Photo courtesy of Ryan Richardson Fun & Success At the end of 2010, Doritos and Pepsi MAX held a contest to see if everyday, regular people had what it took to "crash the Super Bowl" and create a commercial to air on national television in front of the biggest audience in the country. It was then that local residents Tyler Dixon, Tyler Marshall and Eddie King decided to put their creative skills and production talents to the test and see what they could come up with. The result ended in a commercial called "The Best Part," and thanks to the votes of friends, family and fans of commercials, it first aired during the 2011 Super Bowl and is still airing on both network and cable stations. Senior Ryan Richardson has a starring role in the commercial, which earned the "Best Belly Laugh" superlative from USA Today for its simple premise. Continued on B3 Former students gain national attention By Kelly Cannon Asst. Culture Editor For three former students, getting international attention for their work has become standard procedure. Chad Hemelstand, Matt Eastin and Russ Mayo all work as independent video contractors. The three have filmed and edited videos for Sony Music, Columbia Music, Vivo.com and the Church of Jesus Christ of Latter-Day Saints. "I have a job I love and some of my work gets national attention," said Eastin. "That's pretty awesome." Though the three work independently of each other, they all formed The Occidental Saloon, a non-profit video production company that creates music videos for local bands to help them get national attention. Started in January of 2010, they feature about one band a month. One such video featured the band Fictionist, are a part of a competition to appear on the cover of Rolling Stone Magazine. Since they create these high quality videos for free, Eastin, Hemelstand and Mayo have the freedom to create something really fun. "They're all really eager artists and they're willing to do anything to get their music out," said Hemelstand. Through their work, Eastin and Hemelstand have traveled all over the globe, including Africa, Indonesia, Using knowledge gained while going to school here, three former students have formed their own production cornpany and gained fame with their work. To view Rob Steffen's more in-depth interview with Chad Hemelstand, Matt Eastin and Russ Mayo and their post-UVU endeavors, visit www. UVUReview.com Photos courtesy of Matt Eastin Brazil, Mexico, Alaska, Europe and most of the United States. All three reside in Provo. When not working on video projects, Mayo teaches digital media, radio broadcasting and television production at Pleasant Grove High School. "It's a good break," said Mayo, speaking of his video work. While working with major companies does not allow as much creative freedom as the music videos, the jobs are always diverse. Past projects have included training videos, documentaries, music videos and television shows. "There's so much variety in the projects," said Eastin. He added that these jobs also pay enough for there to be time and resources to fund The Occidental Saloon. "Something creative [will] come and there's no rules," said Hemelstand. "It's nice to get away from the more bland, boring stuff." When asked about what the future may hold, all three were optimistic. "I want to be doing what I'm doing right now, only with more freedom to decide what I want to do," said Eastin, hoping he'll be able to choose projects that are "less about the money." When asked if Provo will remain their homes, all three said they do not feel the need to leave. They are sent all over to film, so there isn't any real reason to move. "Sometimes, it doesn't matter where you live," said Hemelstand. |