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Show Friday, December 27, 1940 JTAH VALLEY NEWS SEES ADVERTISING AS that AID TO FREE TIRE haa glvva tk t'altad States tha highaat alaadard of living in the world. In tha opinion of Don of Lord Beldlng, and Thoaaa and President of tha PRESS Pacific Advertising REPAIRING ltth. See Us Now u. s. Clubs associ- ation, who will apeak at tha Utah Stats Praaa Association convention In Salt Lake City January im Brimhall Bros. Vho cae do it? BLIVBS Beldlng, whose headquarters are In Los Angelas, la regarded as one of tha West's outstanding aathorltiaa on advertising. He m In It ona of the strongest bulwarks to tha nations economic system, not only because It promotes mass sailing and correspondingly lower prices to tha public, but because It promotes and enhances competition. In Baldings opinion It Is one of business' and Industrys' greatest equalisers, serving the small merchant, the small manufacturer and the small distributor just as effectively as It does the larger competitors In these fields Outside of Its economic role, Beldlng believes that advertising serves the country In another DON BKLDINO very vital way. It makes for a Advertising la a vital (ore be- solvent press, and frees newshind tha ajrataa of froo oatorprlao papers from dependence on gov- - ernmental or political support and permits them to exist aa free and Independent Institutions, la this freedom from governmental or political control, seek as now exists on the European continent, he sees tha preservation of the democratic way of life in the United States. Beldlng, who now holds one of the most Important ageney poets on the Pacific Coast, started at the bottom of the ladder at Lord A Thomas sixteen years ago. He la a product of tho Northwest, being horn and raised la Grants Pass, Oregon. Ho served In Prance with the heavy artillery for nearly a year during World War I, and graduated from the University of Oregon in 1111, where he majored In Journalism and commerce. Ha was a member of tho Oregon track squad aa a mller and two mller. , Following graduation he served as Western Union manager at Kalaauth Falla, Oregon, for two years, and then purchased and published tho Halaauth Falls Record, at the outset a weakly. He later converted It into a dally. During the time he haa been with Lord A Thomas he has handled some of tho agency's t, leading accounts. Including Tho Lincoln Rallapllttora leave Thursday, Dee. llth on a practice trip that will taka them through Southern Utah where they will play Hurricane on the Slth and Bentarprlse os the 17th. Then Saturday they Journey to By, Nevada to play tho White Pine county Buffaloes. They will return to Orem Sunday where they will prepare for the first league game agalaet Lehl la the local Sun-kls- adthe largest vertiser in the United States and Union Oil Company. Two years ago, whan Don Fraa-dse- o was elected President of Lord A Thomas and transferred from Los Angeles to New York, Beldlng was selected to take hie place la charge of tho Southern California office. Rudolph Reese aa follows: Opening song: "Praise to tha prayer, P. W. Madsen; Second song "Far Far Away on Judeas Plains'; Sacrament song "Dear to tho Heart of hto Shepherd"; Muslo during Sacrament: violin, Shirley Mae Johnson and Turin Taylor at the piano; vocal duet, "Star of tho East" Bishop August Johnson and Virginia Taylor; Second numbs re by the Provo high school String quartette, constating of Jr. Runnelle, Carol Bench, Thales Smith and Nila Stubbs; violin solo, Jr. Run-nai- ls accompanied by Carol Beach followed by I numbers by the quartette; Closing song, "Christmas Carol"; Benediction, Dean tho holidays with hie family, following several weeks military training In California. Mr. Mad-- a la expecting to be trnaafOrod to another field tho first of tho year. Mrs. Anna Williamson haa boss seriously 111 at her hosM for tho paat several days. She to reported to bo Improving. Mr. and Mrs. Wllford Or aeon entertained on Christmas Day for their small nleeos and nephews. Games and stories were ns Joyed and Santa Claus paid a visit, leaving each little guest a gift. A light luncheon was served to 17 children and their parents, nose (Helen Ovaaoa Reporter) from out of town wore: Mr. and Johnson. Mrs. J. B. Roluson and family The Christmas of Magna and Mr. and Mrs. Herwas carried out In Sunday Parley Madsen, son of Mr. and bert Madsen and daughters Mau-rlSchool under the supervision of Mrs. A. W. Madsen la spending and Gayle of Balt Lako City. gym. LAKE VIEW ne 8 mitnmtt Your . HUE OF SHOWS: Community Theatre brings yon a election of all the fiseet pictoreg at the lowest cost possible. (toll . UTAH VALLEY GLASS AND PAINT CO. Scera Theatre Program Firat Show ..7:00 Second draw .9:00 I wfll be ealy DR. ARTHUR VAMCS Tuesday and Wednesday A 1936 MANSION BEATS A 1939 COTTAGE 1MB trouble free parfaemawce w. 'Aa boy yon'd 1B07 BAM SEDAN ISdS CHEVROLET SEDAN ieee pontiao coupe leer DODGE SEDAN Radio 0 ieee ford v--a ficeatp ISOS CUT. Omaris nad Cbb, Phan.M . Av TUa la Liberal ISO Allowances and Easy Terms I UNITED SALES & SERVICE Norik Uslv. BETTE DAVIS aad CHARLES BOYER The beauty of this love, the brilliance of these two atari will live in your memory forever! . a real basRsSri Trade-i- n January 7th - 8th Tuesday and Wednesday All This and Heaven Too : i Crime Doesnt Pay Series Travdtalk News of the Day yet, V - , SM (This March of Time:r. U. S. Arms and Men News of the Day -- QUALITY FOODS SPECIALS FOR SATURDAY. DEC. 28th SODA CRACKERS 2--lb box 15c PANCAKE FLOUR MET TISSUE fnSlfaf 17$ 25$ 25$ 25$ PEAS 2 STRII16 BEAUS j GRAPEFRUIT, No. 2 can 10c SUGAR FLOUR LU1ICH 56c 10-l- b. SLZ. $1.13 23$ HEAT SOAP GRAINS Large package WHEATDES 19$ iFFEE5r14 can SPRY, 48c 3-l- b. TUNA FISH 33$ rill AY Toilet .Soap UAMAI Share for P.&G. 17$ 55$ 19$ Laundry Soap L"n B" IVORY SOAP 15$ 21$ A. 10? 29$ (or 23c DEVILLED MEAT, 3 cans 10c SALAD DRESSING. . .qts. TOMATO JUICE Sotam . 27$ uUiSrcMMfor 20$ aai iimm aatea vnaain (Mi6E$ POTATOES IMS GRAPEFRUIT L 10$ if Ml ROAST'SSS'.. 33$ POT 79$ PORK ROAST 17$ iiS, .... 19$ SAUSAGE for .. -- 29$ 10.19$ ... Orem Build a Home Small Budget Payments SPORTING BLOOD A tale about horse raising with Robert Young aad Maureen OSullivan. Thun. - FrL - Sat Jan. 9th-10th-l- lth Muost Mounted Polico Directed by CECIL & DeMILLE Madeline Carroll . Gary Cooper - Paulette Goddard The mightiest adventure epic, romance ever filmed ! Without challenge the top entertainment produced in 1940 ! IN TECHNICOLOR ! GEORGE OLSEN AND HIS ORCHESTRA ANTS IN THE PLANTS a color cartoon CHANGE IN ASSESSMENTS CHILDREN: 10c STUDENTS: 20c ADULTS: 30c Second Show Starts at 9:30 P. M. i NO REDUCTIONS Thursday and Saturday January 16th - 18th DOUBLE FEATURE 1 ETERNALLY YOURS ERROL FLYNN - BRENDA MARSHALL - CLAUDE RAINS Sail to the shores of Adventure and Romance with the Robin-Hoo- d LORETTA YOUNG and DAVID NIVEN Hie years gayest comedy of love and marriage. of the Sea! DOGS YOU SELDOM SEE A Sports Reel Tuesday and Wednesday Howards of Virginia Directed by FRANK LLOYD CARY GRANT and MARTHA SCOTT A truly great picture retelling the struggle of the American colonies for freedom. A moet timely picture that all should see. SCHOOL BOY DREAMS a cartoon FLYING TARGETS A Sport Red News of the Day Thursday and Saturday 28th-29t- h Cut this out for future reference and hang up on wall SPEAR LUMBERn CO. January 23rd-25t- h DOUBLE FEATURE! THE MORTAL STORM MARGARET SULLIVAN - JAMES STEWART ROBERT YOUNG The experiences of a family in Europe who axe torn apart in the conflict that is today threatening the entire world. It haa love and drama and everything that makes a great picture I YOUNG PEOPLE SHIRLEY TEMPLE - JACK OAKIE CHARLOTTE GREENWOOD Bubbling over with mirth and melody NURSEMATES Taming of the Snood a Buston Keaton comedy News of the Day BEAUTIFUL HOMES OBriens westerns with music, romance and A WILD HARE A Merrie Melody in color January 21st - 22nd January STAGE TO CHINO One of George humor with Virginia Dale. News of the Day A Bent Seller for 1940 Story by REX BEACHER JOHN GARFIELD FRANCES FARMER - PAT OBRIEN A lusty saga of love aad adventure in the western oil fields! .. PORK CHOPS Drages Market January 14th - 15th FLOWING GOLD IM. BOB BURNS aad UNA MERKEL Hillbillies run riot in the new Bob Burns comedy! SEA HAWK Tuesday and Wednesday mo COMDP ROUND THE MOUNTAIN NO COUPONS large pkg. 19c OXYDOL pkg. 11c TUNA FLAKES Tuesday and Wednesday January 2nd - 4th DOUBLE FEATURE! MICKEY ROONEY - JUDY GARLAfTO - LEWIS STONE The popular Hardy Family in their latest picture with Andy crashing high society. vastly Below ire list a few of the Many Makes and All Models of Gars, priced from $75. to $695. . Thursday and Saturday Andy Hardy Meets Debutante real lasnry hi thto .BAY Dee. 31ft Jan. 1st Thursday and Saturday a Popeye cartoon Jan. 30th - Feb. 1st DOUBLE FEATURE! SO YOU WONT TALK JOE E. BROWN and FRANCES ROBINSON The Brown bomber of mirth socks your funny bone for another laughing knockout 1 ANNE OF WINDY POPLARS ANN SHIRLEY - JAMES ELLISON Refreshing as a summer breeze! , FILM FAN a Looney Tune cartoon Extra copies on cardboard can be had at Scera office. REPAIR OR ADD TO YOUR HOME Small Monthly Payments |