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Show Page 2 UTAH THE STATESMAN "A Weekly Newspaper Oersted le Gael Gevenuaest HARRY B. MILLER, i Publisher 421 Church Street Phone EM ;v 49 . Published weekly at 421 Church Street, Salt Lake City, Utah. NATIONAL EDITORIAL ASSOCIATION, 1956 Friday, March 15, Vol. 11; No. 10 Economy Run To Conclude At Sun Valley 1957 vi Plans for the. 1957 Mobilgas Economy Bun have been formulated and the event will be held . April 14 through 18 with the finish at famed Sun Valley, Idaho, Frank L. Kirkham, district sales manager here for the sponsored General Petroleum Coip., said Monday. 4 . profit-squeez- s, - pre-wa- pre-wa- r. , ; , , j r The countrys newest passencars will compete for top e no allowance for Squarely facing the changes in the which confronts value of the dollar) a passenger problem the entire air transportation in- can fly from New York to Chicdustry, United Air Lines is tak- ago in better equipment in just time it took in 1939. ing action to increase its pass- over half the ' enger fares. Todays air ooach passenger The company announced Feb. (riding in virtually the same 1 that it will seek approval of the equipment but with high density Civil Aeronautics Board for fares seating) can fly from New York six per cent higher than present to Chicago for only $33 a reexcurs25 coach 1939 of and duction from air fares rates. will ion be per cent. Formal filing made with the CAB on March 1 In addition to greater airliner with an effective date of April 1 speed and more frequent and exrequested. panded service, todays air passThe proposed increase is our enger also buys more air safety interim measure to provide part- and comfort than ever before ial relief from narrowing profit thanks to such post-wa- r develmargins pending a final decision opments as airborne radar, imin the CABs current General proved communications and naviPassenger Fare Investigation, gation aids, instrument landing which is not expected to be com- systems, cabin pressurization, etc. plete until 1958. Economic studies show that toBehind the United application days transportation dollar is one salient fact: the companys each dollar spent for an autogrowth in business volume, even mobile, for gas and oil and rewhen coupled with important pairs, for bus rides, for intercity technological progress and result- trips by comxhon carrier, all addant efficiencies, no longer can ed together buys only 53 cents wholly offset increased costs. The compared with r 1939. The .squeeze--applied by the price air transportation dollar, howL spiral makes revenue gains in- ever, buys just as much as it did sufficient to continue to absorb In As indicated above, those increases and still assure considering the faster, more (1) an adequate return to stock- efficient planes and the improvholders and (2) the reserve funds ed safety and service which have needed to meet known costs of gone into effect, it buys far more the coming jet age. than before. While United is the first carrier Fares of other forms of transto publicly announce its intent portation have increased as much to file a fare increase, public as 83 percent over the past 20 statements by officials of other years; consumer prices have gone airlines indicate that they are up 89 per cent. experiencing similar problems. If approved by the CAB, the Commenting on Uniteds move. increase proposed by United President W. A. Patterson said: would be the first for the inOur action in applying for this dustry since 1952 when the cost rate Increase, which would affect upped $ 1. both our domestic and Hawaiian The wages we have to pay towe one take that is operations, day have followed the rising with much reluctance but with trend experienced by all business, Mr. Patterson said. In addition necessity. United and the air transport to absorbing our own increased industry have been facing the payroll costs, we have been abbasic .problem of rising costs sorbing the similarly increased experienced by all others in in- costs of many of our vendors dustry and business throughout which have been passed along to our entire economy for the past us in higher prices. There have been other in20 years. It is a great tribute to increases airline of in costs of materials the the efficiency to we and For example, price continued service. have dustry that absorb such cost increases with boosts for gasoline announced practically no increase in rates. recently will cost United an addIn fact, introduction of air coach ed $2,100,000 in 1957. service has substantially lowered Increasing efficiency in airline over-al- l rates. operations will continue to act passenger as an offset to rising costs. HowBearing out Mr. Pattersons ever, this factor has reached the statement are such facts as these limit of its ability to do the Air travel no longer i3 a luxury, whole job without of a the o or the modest increase in the help of reserved for the price businessman with a long expense account. It now is within the reach of almost evpryvc. On many trips, air fare actual-- are lower than those of the rai roads for comparable accommodations. How airlines have held the fare line while steadily improving their product is easily illustrated. s New York In 1939, the to Chicago air fare was $44.95. Flying time was 4 hours 35 minutes. The same flight today costs an increase of only 15 $45.10 cents. In todays faster, airliners, however, it takes only 2 hours 55 minutes, Thus for approximates fare (with ly the same . Easy Party Trick! ' United Airlines Seeks Hike In Air Travel Rate Schedule ger f 15, 1957 - Entered as 2nd Class matter at the Post Office at Salt Lake City, Utah, under the act of March 3; 1879. ' Subscription rate 61.00 per yeaj first-clas- Friday, March THE UTAH STATESMAN efficiency honors in the run which starts at Los Angeles. Exact route of the run is ' a secret to keep drivclosely-hel- d ers from taking trial runs, Mr. Kirkham, said. However, drivers know there are a limited number of routes to take to reach the destination and Salt Lake City could be one of the cities through which the cars will " pass. Despite some published reports the exact route has not been announced and, will not be announced until "next month, Mr. Kirkham said. 1 I Balloons give any party a festive atmosphere. Freda Larsen, television actress, shows how easy it is to inflate big balloons with her Lewyt power cleaner. Kitchen funnel is placed Inside neck of balloon, with cleaners hose directing air for. quick in flation. The young TV performer finds cleaning up after a party a breeze since all attachments ride along on the vacuum cleaner with big wheels. I do it with Lewyt," she says, and have more time for scripts and rehearsals... t ' 6 4 u . . . tick-toc- Tick-toc- k .. k. I the whiskey that didnt watch the clock . . . seven bng years! . - well-to-d- first-clas- first-clas- Kentuckys Finest STRAIGHT BOURBON WHISKEY 86 PROOF ' 7 YEARS OLD Straight BOURBON OLD CHARTER DISTILLERY CO., LOUISVILLE, NIL ' ' |