Show Better Living Via Advertising AMERICAN a phenomenon of our is celebrating its AS Tins GREATEST consumer country in the world moves into National Advertising Week it is most to consider Just what that fabulous profession-craft-industry means to all of CERTAIN CRITICS TEND to deride advertising as sheer wastefulness something that adds unnecessarily to the cost of an They're dead Advertising has sparked the giant engines of our productive helped elevate our matchless living improved the quality of sharpened RIGHT THERE YOU HAVE one of advertising's main RESTYLED FORD FAIRLANE The restyled Ford for presents a birr-car appearance and boasts engine performance that was proved In the Indianapolis Although new styling makes the middleweight Fairlane look it remains about the size of the 1956 Ford on the outside and the 1959 Ford on the Five engines are three of the same basic design as the Fairlane that powered Lotus cars to second and seventh places in the gruelling Indianapolis These include two one cubic-inch plus and cubic-inch six cylinder Combined with five these power plants offer a full array of performance and economy choices for WILL GO ON DISPLAY SEPTEMBER 27 at L L MOTOR COMPANY PHONE UTAH and a lot more What advantages do you look for in a farm Low A repayment plan geared to No prepayment restrictions or No other A Land Bank loan offers them and a lot Whatever your needs to or change over to new operations contact your nearby land bank association office for all the It's and a lot LAND BANK LOANS Federal Land Bank Association of Salt Lake City Farm Credit Building Heat 1st South Salt Lake Utah Phone AS THE SHOWCASE INTO which Americans look advertising is the place where thousands of manufacturers vie for our THE ARCHAIC DAYS of the simple have gone In this exploding nobody beats a path to your door So advertising provides the road map to a lot of useful LEGITIMATE ADVERTISING becomes a virtual guarantee of quality and dependability a testament in living text to a product's NEWSPAPERS TAKE SPECIAL pride in their function as the best advertising medium for new goods that constantly improve the American living In no other way can almost of all U. S. families be reached so close to their THEME OF THIS YEAR'S observance was set by a Los Angeles advertising Hal chairman of the week's creative is a better America thanks to THAT'S THE B solid that bespeaks the importance of this century science of FAMOUS MCKESSON BEXEL VITAMINS ONLY AT MODERN DRUG Phone Utah Close-Out on Wall Satin latex paints Gy 20 DISCOUNT 55 now Q ow If I In These j WILLOW GREEN EMPIRE GRAY WOOD ROSE LILAC SHARON ROSE r LIGHT TURQUOISE COLONY YELLOW I TURNER'S BUILDING SUPPLY PHONE ROOSEVELT 1 Announcing Plymouth and Valiant for 1964 This good-looking 1964 Plymouth really gets up and goes and has a warranty to keep it going that This is the brand-new Plymouth for And it is backed by a tough If this is the year you picked to buy a It is modern in every mile warranty on the parts that keep new you picked a beautiful year to It is vigorous in every you going the engine and drive p M This smart-looking 1964 Valiant is a hummer in its own right and 1 it's the low-priced compact with a It would take a lot of compact to top Valiant gine is where the word comes I this Take Valiant has more Take Valiant's 's charm all around than most Take mile engine and drive train warranty r Valiant's standard en- speaks for Take a test 1 HERE'S HOW THE STRONG WARRANTY PROTECTS PLYMOUTH AND VALIANT Chrysler Corporation warrants for 8 or come material and workmanship and will leplace or repair at a Chrysler Motor Corporation Authorized Dealer's place of the engine head and Internal Intake water 4 case and internal part manual torque drive universal rear axle and and rear wheel of Its 1964 provided the owner has the engine t changed every 3 months or whichever comes the oil filter replaced every second oil change and the carburetor air filter cleaned every 6 months and replaced every 2 and every 6 months furnishes to such a dealer evidence performance of the required and request the dealer to certify receipt of such evidence and the car's then current k See Plymouth and Valiant in action on Bob Hope the and The Huntley-Brinkley SEE BOTH AT YOUR PLYMOUTH-VALIANT DEALER'S TODAY PLYMOUTH DIVISION Crumbo Motor J 95 UTAH DISPLAY SEPTEMBER J |