Show I MODERN STORE DESIGN I I DEMANDS BEAUTY AND DURABILITY THE BUILDERS OF THE NEW J. C. PENNEY BUILDING IN ROOSEVELT CHOSE J ACME STORE FRONTS FOR STRENGTH AND FAR MANY OTHER REASONS THAT THE NATION'S LEADING BUILDERS CAN TESTIFY TO CONGRATULATIONS j FROM ALTA GLASS COMPANY i E. South Street Salt Lake City E R FILL 0 H HAZIER HM w m IT WAS A PLEASURE TO DO THE PLUMBING AND HEATING FOR THE NEW J. C. Penney STORE LAWRENCE A. PIKE PHONE UTAH OPENS TODAY Don't Miss Our Big Opening This Weekend SEE OUR MANY OUTSTANDING VALUES FOR THE MEN FOR THE LADIES J I f NEW FOR 9 mm 11 Height of Fashion Coats pillows I f Cost Less at Penney's I Choose your New Spring Favorite W w 75 fi pip A small deposit holds your and upholstered material B I FOR THE HOME SHEETS j IT'S HERE AT PENNEY'S i 1 I New Cut To Order 36 x 60 JAPANESE 1 I DRAPERY SERVICE all wool slacks RUGS Just choose your Fabric from our large selection S H of Full-Size Sample We'll have them made in i A m r- tailored to Fine Wool QA any in j few ysl And at Beautiful floral designs with an Continuous waistband M Saving you wouldn't believe Visit our Oriental Reversible patterns H New Spring shades' Sizes WM complete DRAPERY All New Ultra Modern The Beautiful New Penney's CONSTRUCTED BY CANNON BUILDING CONTRACTOR Salt Lake Utah |