Show s WHO PAYS for or Advertising America spends about cost to the total price of all A ANNUALLY 2 billion dollars for advertis advert is- is merchandise sold is n negligibly small ing Who Vho pays this bill bill bill- In 1927 according to government manufacturer dealer consumer figures the annual gross sales of all None of these Advertising pays corporations was 1 42 billion dollars for itself Countless specific proofs Our 2 billion dollar advertising bill billin can be found that advertising lowers in that year ivas avas therefore less than the cost of goods to the consumer consumer- one and one-half one percent of the total stimulates s consumption speeds up sales production and creates enough additional addi addi- In other words for every ten tent dollar dol dol- wealth t to its 2 billion dollar dol dol- pay lar Jar purchase we make we pay the lar bill times many over nominal amount of 15 cents for far advertising ad We Ve could compare advertising with witha t a speed high truck which a manufacturer uses instead of an army of messenger mes mes- So we stop o once c more ore to ask Who Vho senser boys to deliver goods to his pays for advertising customers or to a saving labor machine ma ma- No one could possibly pay for the chine which speeds up production and manifold blessings it has brought in n r reduces costs its train To illustrate tc fu further a recent study There is is n no black magic about it of of comparative price trends trends of advert advertised adver adver- only only a marvelous economic t sed goods and of unadvertised paradox para para- goods between 1913 and 1930 accor according dox by which you reverse one of the to tJ a recent stud study y made b by bythe y t the he Advertising Adver Adver- oldest of adages makin making g it possible for you to have cake and eat your using Federation of America showed that the average price of those groups groups groups' it too I of commodities affected by advertising I In n the these e. e days of business timidity timid tImId- had increased by 10 percent as against ity sty advertising is s the Moses to lead leada leadus I a 20 percent price increase for all commodities com corn us out of the wilderness wilderness-of of fear modi combined including both We V c have plenty of productive facil fac l- l advertised and unadvertised goods What we need is consumption Moreover it can be conclusive conclusively and one o of f the greatest urges to consumption con con- shown that the percentage of adver adver- is increased advertising UTAH STATE PRESS ASSOCIATION in cooperation with V j. j P ti tiC J C L U B Advertising Builds Business and Protects the Consumer DUCHESNE To BOULDER By TELEPHONE After P. P M. M only Station to station rates Ask Long Distance for others you may want TELEPHONE A STITCH IN TIME TIME saves nine A tightened bearing bearing- a patched tire a charged battery may save you untold trouble at a time when you can ill III afford afford afford af af- af- af ford to be delayed Attend to your car and we will help you DA DAVIS VIS GARAGE Duchesne Utah POULSON'S DAIRY QUALITY PRODUCTS Drink More ore Milk i Legal Blanks j r We Ve have the following Legal Blanks in Stock WARRANTY DEEDS QUIT CLAIM I DEEDS PROMISSORY ROl NOTES BLANK RECEIPT BOOKS MORTGAGES CHATTEL MORTGAGES BILL OF SALE SECTION MAPS l LOCATION NOTICES PLACER CLAIMS Printed on Good Stock and the best legal form The Uintah Basin RECORD |