Show Carry On Last week Wright Wrig-ht A. A Patterson a man nationally known as a leader lead lead- er in the field of ot journalism having having hav hav- ing eng more to say and to do relative to the country weekly than any I II I other man makes a strong appeal I i to the country paper to CarryOn Carry CarryOn I On Mr Patterson says For the I sake of country newspapers generally genI generally gen gen- I want to present an appeal I to all publishers to carry carryon on on inI in and especially especially I these times of stress I ally so when the skies arc are beginning beginning begin begin- beginning ning to lighten I In the Uintah Basin this is es- es J applicable So sd much deI depends de de- de- de tends here on a good live Uve paper I The following sentences are tak- tak takI I jn n at random from his appe appeal l The place of the country newspaper newspaper newspaper news news- institution institutions institutions paper as an American s s at stake It has taken a lifetime s to build it to what it is today For he past half century or or more it has been growing It h has been growing in strength and influence as is an institution It has grown in quality It has grown in its community leadership It has grown materially in size It It has grown in financial resources It has grown in earning capacity During the past half century or more inore the country newspaper has has- achieved It has demonstrated ed that the people of the community community community ity it serves value quality and appreciate appreciate appreciate ap ap- ap- ap service that they are willing willing wil wil- ling to pay a price commensurate I with the quality and service they receive In OlIn view of these things I am appealing to all publishes to carry carry carry car ry on at this time Now is when your community needs your example example ex ex- ex- ex ample even more than your precept pre pre- It needs your leadership and that example and leadership means keeping your newspaper up upI to the standard in size and quality I ty that it has attained during more prosperous days You canI cannot cannot cannot can can- J not hasten the return of prosperity I ty for yourself your community or the nation by demonstrating to you people that you are fearful of tomorrow A prosperous tomorrow tomorrow to tomorrow morrow will be much farther away for you if you reduce the standard of your newspaper or reduce its price than thaI if you maintain maintain maintain main main- tain it at this time Any lowering lowering lowering lower lower- ing of your our standard means a less value to the reader and to the advertiser advertiser advertiser ad ad- and the incentive for pat pat- of your newspaper on their part w will ll be less Maintain you ou standard Maintain Maintain Maintain Main Main- tain your price for subscription and Meet the requirements require require- ments rents of the time for reduction in production costs by the same methods methods me me- that have proved efficient nt in inthe inthe inthe the field of the larger papers or orby orby orby by any other means that you may find Do not take the backward step Do not let a temporary condition condition condition con con- so warp your vision that you deliberately assist in tearing down the wonderful structure it has taken taleen a lifetime to build and will take tak another lifetime to replace re re place If one reduces in size and price it is but an incentive to others to do the same fatal thing The business will come back ba k provided the quality of the newspaper newspaper newspaper news news- paper is thereto there to warrant the merchant merchant merchant mer mer- chant in spending the money but weakening the newspaper newspaper- is not conducive to increasing its ad ad- patronage patronage or its number of nf satisfied r subscribers I Skies Begin to Clear In a paper published for country editors are these words The liThe country towns through which come to market the food products of the nation were the last to I feel the effect of the world-wide world I depression because food Is the last thing on which people economize I and the c country town will be the first to feel the effect of business revival because food is the first thing the people will buy That thought is worthy of more I thought It states a simple fact While the dry year has hit us hard we may not blame that to hardtimes hardtimes hard hardtimes times although hard times makes makes' it harder to bear Had moisture I in th the basin been normal this year we would not feel the pinch so much or at least nothing like the average citizens Is feeling It to to- to day As matters stand we can survive Economy is necessary ry Patience and Intelligent activity determination tion to win will ill brings us us out of it These factors must be con con- before us I |