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Show Thursday. September 10. 1953 Conoco Announces New Super Gasoline With TCP r advertisings- to Continintroduce Conoco Super gasoline is now campaign ental Oil Company's new Con-c- available at Conoco service staSuper gasoline with TCP, tions and other retail outlets in Illdescribed as "the biggest im- Arkansas, Colorado, Idaho, inois, Indiana. Iowa, Kansas, in 31 in gasoline provement Ketucky Louisana, Michigan, years," is being launched this as Conoco's new preweek mium fuel goes on sale at stations 8,500 Conoco service and other outlets in 23 states. TCP, the additive that gives car engines more power and greater fuel mileage is being to Conoco's new gasadded oline by special arrangement with Shell Oil Compeny, it was revealed by Harry J. Kennedy, in charge of vice president marketing. TCP, the trademark for the g additive used in the new Conoco Super gasis a special chemical oline, compound originally developed to prevent spark plug failure in the Air Force's gaint bombers, said Mr. Kennedy. He explained that TCP provides two in better performance ways. first, it neutralizes spark plug deposits that cause and misfiring Second, it changes chemically the deposits in combustion chambers that cause "wild-ping- " and with resultant power loss. Both conditions are common in both new and old cars. "Conoco Super is a wholly new kind of gasoline," Mr. Kennedy pointed out." And Conoco customers will be the first in their vicinities, except for scattered points where both Conoco and Shell market gasof oline, to get the benefits the most important advance in motor fuels since we began adding tetraethyl lead to gasoline back in 1922." "In actual road operation moterist have experienced noticeable improvement in car performance after using as little as two tankfuls of gasoline with TCP. They also have obtained as much as a 15 percent boost in usable power, better gasoline mileage and up to 150 longer spark plug life. "As usual, newspapers are carrying the heaviest load in Continental's intensified advertising campaign to help launch our new Conoco Super gasoline," Mr. Kennedy said. Conoco is using ads in more than 1,000 weekly and daily newspapers with a combined circulation of 11,500,000 in addition to spot radio announcements on 98 stations in 56 cities; television commercials on 21 TV stations in 14 cities, and 5.350 outdoor posters in 1,217 communities. A LEADER. THE million-dolla- o Tremonion. Utah Soil Conservation And Tractor Finn tern Distributing and the Utah Mr. Barton states that only must be presented to Lawrence Soil Conservation District's As- - bonafide Soil Conservation Dis- - K. Thorderson. Cleveland. Utah sociation are jointly sponsoring trict Cooperators are eligible by Nov. 5, 1853. Three winna State-wid- e speaking contest to compete in the contest. ing manuscripts will be chosen for Soil Conserevation District ;ind Winning Speakers present lxon will sub the Speeches Cooperators, was made today ject, "Democracy at Work in their talks at the Annual Conby George A. Barton. Manti, My Soil Conservation District'.! vention of the Utah Soil ConAnmiiinwmont th.it Tr:ir-tn- r Committee Chairman. - UtailInc. SysCash Prizes by Tractor Invi servation in St. tieorge, Utah, Implement Fergerson November 19 and 20. Inc. will be: plement The Utah Contest is pan oi First Prize $100.00 Minnesota, Mississippi, Montana a National Contest. sDonscred 75.00 Second Prize , Nebraska, New Mexico, North jointiy by ,he Spencer Mr and Mrs John Melieis 25 00 Third Prize. and family of Salt Lake City Oklahoma, South Da- - jcai Co. and the National Asso-kotAll entries for the contest visited Saturday ami Sunday Texas, Utah, Wisconsin and ciation of Soil Conservation will be written and manuscript Aitii relatives. Districts. Wyoming. Announce Contests Mr. and Mrs. C. II Hilemati of San Antone, Texas has been. iuesr of Mrs. Mary Winzeler for the i;;sl two weeks. Mr. Hilt, man is Mrs. Winzeler's brother ' Cliem-Dakota- j a, ; Mr. and Mrs. Don Westmoreland and three children of San Angelos, Texas are visiting with Mr Westmoreland's parents, Mr and Mrs. W. A. West-moland re mm power-boostin- B-3- short-circuitin- 3D odd 6 Y?. g fasti sip mm pre-iginiti- UVJ tu? Uj Boosts power as much as 15! Increases spark-plu- g tellr life up to 150! FOR SCHOOL ? Registration Scheduled SEPT. 24-25- For Conoco Super with TCP is a new kind of gaso-- ', line. It overcomes the greatest single cause of, power loss affecting most of the cars on the road today. Now, you can enjoy all the power that was built into your car. Why you need Conoco Super Gasoline with TCP th at the "U" of fuel In the average automobile, the combustion constantly build up deposits on spark plugs and in combustion chambers. These deposits can "cheat" you of power in two ways. First, they your spark plugs. This causes actually short-circu- it Second, deposits in the combustion chamber get red hot and cause the fuel to ignite before or "wild ping." it should. This is called is and fouled of The effect spark plugs a loss in power and a waste of gasoline. The University of Utah, your State University, was designed for YOU. Before making definite plans for school be sure and see the many benefits and advantages offered at your home university, one . of America's leading institutions of higher learning. mis-firin- g. pre-igniti- on pre-igniti- JniHl III" on 150. If you drive an older car, with tens of thousands of miles on the speedometer, Conoco Super can restore much of the "new car" performance and power you've been missing. Yes, a great new era in motoring is here for you; Drive into your Conoco station today and fill your tank with new Conoco Super Gasoline with TCPj You'll feel the difference by the second tankful! Combustion deposits form here, causing mis-firiand loss of power. TCP neutralizes these deposits, giving top power and performance. Questions and answers about New Conoco Super Gasoline with TCP Q. What is TCP? How TCP works TCP is a special chemical additive which is added to Conoco Super Gasoline. It was specifically developed to overcome the loss of power and fuel caused by combustion deposits. TCP neutralizes harmful deposits on spark plugs your plugs spark as they should. It prevents deposits in the combus"wild tion chambers from causing fill up ping" is controlled. Thus, every time you with new Conoco Super, it's like getting your spark plugs cleaned and your engine tuned-upre-igniti- on p. TCP helps your car, whether new or old If you are driving a new car, with a high-compressi- engine, you need Conoco Super Gasoline to keep your car delivering all the power that was built into It will actually increase spark-plu- g it Answer. It is a cresyl compound, originally developed for aviation gasoline and used with great success in both military and commercial aircraft; Q. Has TCP been tested? Answer.' Yes,Ifor millions' of miles, in all kinds of cars, under all kinds of driving conditions. Q. What does TCP do? Answer. It overcomes the power loss caused by deposits on spark plugs and in combustion chambers; Q. What does TCP do for new cars? Answer. Now exclusively at NEW lrJe your Conoco dealer! Super them keep their original power; Answer. It's like cleaning your spark plugs and Youll get back much of getting a motor tune-uthe power you're now missing. .nmn- - I It helps Q. What does it do for older cars? ottweasiTYl of UTAH tool life up to Here's the most revolutionary advance in motor fuels since the introduction of tetraethyl lead in 1922 new Conoco Super Gasoline with TCP, brought to you by special arrangement with Shell Oil Company. TCP is Shell's trademark for the remarkable additive originally developed for aviation fuels. Now you can actually enjoy the benefits of an just by changing to new Conoco engine tune-u- p Super Gasoline. Chances are, by the time jiou've finished your second tankful, you'll feel the increase in power. And you'll keep that extra power just as long as you use Conoco Super,. Gives you extra gas mileage, gasoline p. J W7 YY 04 |