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Show INTERESTING0 , Modern merchandising demands! he constant wooing of the buying public through the advertising co- 7, 1957 A lumn:, SIDE-LIGHT- S' Friday, March ,The Tooele Transcript J 'O' a, y'lure'i and wan to nut tn ad to get him a te'e b C.'y (and he won. I ;. u; Sunday c' ising or rtf. her Sun faith is the Sabbath Day. Wi the so that he Could purchase gas) day opening, raised its head in quote the following re.talmg inct-SaII. s ne.gfil-o-wht"Ie '.Sion tuba ;i in we in lio.v tins en; on the eyes lake lity past week appear Salt I.ak Cry to buy to rs g and has been stopped, apparently .of a stranger as tegu ding oar groceries (and would lake her.) before it engulfed the trin e sfatt Christian profession Ni wasn't go.ng again for two weeks Budd-daA The State legislature enacted Sun Japanese youth, born a M least we taik d him out of closing in recent years, bu "list but converted to ill: isl.am'y, of running the ad We will some lest minute maneuvering came to the L'S to study One day enough I) answer o. oil th i.e !v In v m he wn defeated it before it became law asked fr.ends with without explain The whoie Sunday opening situa- living, "Why don't Chris, ans eat Day rf Judgement o St Peter that vve look tnr.nev turn rests on a powder keg and; n pulil.c p.aees in your country? hng on such a prop notion Tins wtn'.e could be exploded by one person Surprise d, his friends asked what las a Io. ey one tor poop; ! hi.r. :o b iieve Chris :ars cn and rare ecerywheie like a co.v who think like this So r:e per C "1 rot s.x eat duy h public places. havej sjrnr.g fire, io sote.id . i.i.x tro.1 e;s fii woa.d lit tbe.r of business over sr.en days w !,' , tti he cry car .oily," the da- down li a sorm v.oa'd boi k the ML LIT THE IDI NIICAL TWIN sons of Franklin Kqy and Ger-alj,- e an in ere a .e 11 o.erhead ap- - iu anese boys said, "and r.o out Lo.vder Sweemg ot Skull Vabey, born February 23 and they were unab.e t roads to us to be fooh.sh thuikmg. S.ioah' ops to give thanks before eating at the ioorle Valley Hospital. Three lutle sisters welcomed to buy thread to Lake tu Salt get this movement start in ,,a I l.aki the little boys into tiie 'enulv aow the butoi back in place, City, Tooele could be protected by J. cents were aiiuched to t ns years years of marriage there hu.e be, n the City Council enaitmg a Sa items This p.osperity - stimulat- only three deaths, one of :hcir own Tooele's new funk building is a day closing ordinance, or bettei n;: turnover has been kept on the an inlant child who lived thieti sliil, a Tooele County o: d.iiuiu" beauty anj adds pieslige Io out move in the past through the days, a grandchild who died at1 could be enacted to protect the Cms'iiess d. strict Open house of the news both and one in law. The Mill merchants and stoie np.o e- -s o if lie forgotten nan oi today el day and business as usual Sulur iJveitising columns tuna!! busuiessir, in, who papers of tlie nation If America wards are a lovely couple with a the entire County. Although found tinlay in the new budding will is to return to prosperity it will 'lifetime of service to C'hurth andj ami to save! night t.ugg'mg day W e cd on Christianity, on. rom.ry the change-over- . have canl as a whole, arts sometimes like lumxc'f. The sad part with most lever been desirous oi being a be through the -selling power of the .Community. As tong as we (lit- switch comes, and! remember, Mr. Millward has been! a nat'on of heathens. One of th ,.s that they have been trame? banker. Theirs is a hard row. peo- ness When fundamental laws of the Christian o- the past ten yeti's in tile mer ple woo don't need thm,- help arc cone it surely will, watch the a leader of ward choirs, and this talent of music has been passed chandising golden age in which all iS1(, only ones who qualify with smile return to n.e nation. What America needs today is 'on so that all you have to ask' they had in stink was in demand ou! queslmn o receive it. and peu .he ind they waitej for the custome urge to once more start buy-- some of the Mdlwards is what isi who need their assistance very pie and jobs will return and pros their musical talent, and they irn to come and get it Some of them' mg, don't qualify. Us easy cn wita it. Resentment just mediately designate the mus.ca! "poked at ad1 ertismg as a sort o )i'n to loan ;x'nty money, it's getting! won't build the ough .a donation. Today, they stand wa atmosphere for field in which they operate. The t inn k that is the sticker. ng anl the customer doesn't! Hui sjuaking about the hxal he stimulation of business which name Millward is synonymous needs today, no more with music. Mr. Millward was America ome. They once in awhile rrlus,,'riy ink lime is a girl there, whom a surly clerk will create aso a Tooele County srhool board urage to Sxnd a dollar for ad we have never met. who has a : certising and expect all of their nilicn dollar voice ar.d manner atmosphere of customer purchase, member for a number of years. jstomers to come rushing back isni when she answers the phone Resentment is not the element be- und has been actively engaged in hind a sale hut they don't come, for the many civic and governmental du- she could make you feel happv Ities won has shrewd merchandiser during his eventful l,fe. LIl E BEGINS at Tooele Valley Hospital for L to R son of Mr. and Mrs. Stephen Leavitt, about the situation even if the them away, while the little fellow sheriff was L to R Mr. of Mrs. and son of Mr. and Mrs. Harlan Bankhead and top daughter the door Gary at knocking was jumping up and down in glee with foreclosure AliLstroin, son of Mr. and Mrs. Wah Tom, , notice. Her manCounty Assessor W'm. R. Judd.j Mrs daughter of Mr. and Mrs. James Hunt. who MugKie at getting the stragglers. A cust- son of Mr. and Mrs. Robert Sutton. Bottom, Photos by Thomas nerism is so pleasant that it is has asked that an item be publish- - ihas devoted her life to public ser-ewhtn you can have,3m,r 's a choice asset, neither won most unusual. If the bank was not to correct a release in a Salt vice, remains til at her home in Dec. 31. 1957. Veterans involved in adverse easily nor pulled away easily, bu. a wonderful busy otherwise we would suggest! Lake City paper which stated that this city. She took sick suddenly VA suid the readjustments in hanges may appea the findings he constant invitation through the vou her each morning tojlns wife was one of his deputies wo weeks ago and has spent part eluded 6.186 increases in monthly'10 the Board of Veterans Appeals, SELECTION Of advert. sing columns puts ideas in start call That is not correct, Mrs. Judd f this period in the the day off right. hospital, but. payments for a worsened degree!'' A added. T ht'ad and prL"y an emp'ovee of the Slate Tax is at home now. bedfast most of !0f is havn!y carpitt by t disability, 22..W6 payment de-- j As f Dec. 31, a second review see something in the Commission during the auto lic- the time. Her host of friends creases for improvements in dis bet,n ordered for an estimated great s ad ,hey d,s,re ,0 buy- in,,r We sincerely believe that the ense issuing period, and any are praying for her speedy recov- abilit.es, and 2'), 116 right to cases in order to confirm ter-was payment recession spearheadpresent aswork which she does in the t your door by their accuracy and protect both minations. ed by the diversion of the adver- sessor's office is to assist her hus- - ery. - V t a carpet lbL veIt'rals a" the Government, The terminations included 18,777 tising dollar from the newspapers'J js frce raljs these included are in the representative to other channels. In the ncws-- l because of improvement in dis Q from 00 completed cases. l papers, people can either read ani ability to zero level and 10.369 con(bc,el on a Bnie avP?1,11?, The ten living children item cause of "clear and unmistakable any business. Advertising is ihelud or leave it alone. On TV orj the review was we published recently con'error" in associating the disability ailable in basis, art of modern merchandizing, andj 'ado it breaks into ones favor-whic1954 and is started A designed to! and Mr. new a to Mrs.i tinues on mushroom. of the'with the and luccessful creates resent' institutions approp-iitquarterry report period program military service cover all cases of World i War II 50 North Main (Phone 900) riate a review! Administration Joseph E. Millward of Grantsville;Veterans Except for a few cases, VA said. given per coinage of theirj nent against the product, America's prosperity has been' who have been married 64 years, of compensation and pension cases service connection has been con- - (r.r P''acctime veterans under agej sales reiurns towards tiiis vita who are receiving compensation. function. Todays businessman who icd inio the sale of this year's have ten living children and in'addcd to the rolls after World WarTirmed in the 18.777 terminations I33 - connecied 38 grandchildren and 17 shows 57.918 claims required' These veterans may be returnee! ;or st'mLe disabilities,, ays he can't afford to advertise ear or new appliance, not vt,crans under 55 who are, is headed lor the most final sale cause last year's was worn out great grandchildren, and more on adjustments, or 8.4 per cent of theto the rolls if their ailments again3nd receiving pensions for nonservice- 'but because important improve the wav, they report, in their 64 631 000 cases completed through1 become disabling of all the sheriff sale A I : : : i -ke J VI i j ) it A - V j la-e- ' 1 ' j x - In - com-'plci- i - j luhtf leave j n - White-house- d i j 'j I LEES' V strang-brough- - J j V Veterans News be-6!- Tate Furniture fj 1 1 0 connected Identidisabilities. fied for review, as of December! 31 were more than 1,700,000 cases.' . e 1 said. VA Elsa Maxwell Tells Guest be Interesting And be Gone ... Mrs. above Susan of Mr. Henry L. Beebe is pictured holding her 20th grandchild. Lee Ann Beebe, daughter and Mrs. Eldon Beene, of Be interesting be imaginative . . . and be gone. Those three ingredients,- - saysi Grantsville. T F.lsa Maxwell in the March Read-1- , and dau,Uer: ers Digest, will make you a per-- ! er Mrs' ,la feet guest-o- ne who gives good L,nda;. a,,L'n,dL'd hr, wedd,n.,and which followed of their value for the invitation received, reception Wendell Poulsen, James brother. likely to be invited again as soon son of Mr. and Mrs. James Hyrum as possible. and Miss Lu Ann Miss Maxwell one of the worlds Poulsen, Magna Cox, daughter of Mr. and Mrs. best - known hostesses gives Wm. Snow Cox, Granger. The evthese tips in her article, "To Be took place Saturday at 8 p.m. ent the Perfect Guest. the Granrf ,stak house Miss 1. Be interesting:' stock in trade 'n Cox Kennecolt Cop- l9,j7 for a good guest is conversational Coon Miss per. helped in ibilitv, developed by cultivating fresh ideas. Keep up with the the gift room. magazines and newspapers. Read The art of conversation's dying, the latest books, the classics. In fact, today it's dead 2. Be imaginative: wit is the peg on which the reputations of great People go out to see each other, conversationalists hang, but true, Then watch TV instead. wit isnt given to many of us. If you haven't got it, never mind. Cultivate a memory for anecdote. When you hear a good story, remember it but be sure you remember how to tell it. Do as any -Startinggood actor does: rehearse the bit in private before trying it on an 9 audience; and if it helps the story to exaggerate a little do so. Two sure-fir- e silence breakers, Miss Maxwell found, are love and sex. Any conversation will hit a lull at times, she says; but few lulls will survive a question like; Just what is it that makes men want to leave home for a girl like Doors open 2 p.m. Marilyn Monroe? Her final cue for the popular be gone. The wise party-goeDoors open 7:30 p.m. hostess, she says, will keep a clock in plan sight. When the clock Feature at 8:15 p.m. says times up, tell your hostess how much youve enjoyed the evening, say good-nigbriefly and shut the door. The article is condensed from Miss Maxwell's book, "How to Do 9 Sunday, Mar. Matinee 2:30 Evening SHOW r: It." OFF TO CALIFORNIA Mr. and Mrs. Nathan Jones left Saturday for California to visit with sisters, Marie Jones Pherson and Marjorie Jones Warded and their families at Garden Grove. They will also visit Mrs. Jones sister and brother and their families at Long Beach. They plan to return in about ten days accompanied by Mrs. Carrie Green, who has been visiting with her family; in California for the past several Friday and Sat. Open 7;30 p.m. Saturday Matinee p.m. 1 DOUBLE IAA wK HORROR!! V'l months. ATTENDS WEDDING Mrs. Genevieve Shields and children, Craig and Cary and her sis-- 1 Remodeling Jobs Wanted by experienced carpenters no job too small or too largo. Guaranteed l job A-- financing arranged up to; yrs. Carports, Garages,1 Patios, etc. Ray Warner or Verd Carter. 5 PHONE 769-- W PRICES 20r and 2K and 51K Nile i 3S Matinee r |