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Show Sun Advocate Price, Utah Tuesday December 10, 2002 9B aewsbabe My My d. have dont They same the ring quite do they? w Our customers fake us personally. And your advertising messages are an important reason they turn to our pages. Unlike other media, newspaper readership increases on key advertising days. . . because Of the ads, not in spite of them. , , People want to see your ads and are willing to pay to see them in our pages. Consumers frequently doubt ads in other media and go out of their way to avoid them. They find direct mail the least believable. And television viewers, on average, miss 62 of all ads by switching to another station or leaving the room. Other advertising arrives uninvited into the home. Our ads are welcomed. eft irtfiKOD1 DUTTDpsiGft QDTQ ttlftie (newspaper. ' I Newspapers. Tlhie Weflcainni i , .j . I: Source: The 1996 Media Effectiveness Survey by Gannett Co., Inc. V. . - 0. I ' . WMMI I. M MMU i tMI EtfteeODiiainni. |