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Show THURSDAY, MARCH M, 1952 THU1I9AT PAIIX The Story of Buick Develoment At Flint Price Schools For Win Portrait of Washington raOMTUK FLINT (MI(IL) DAILT JOURNAL Duriogthe ;liitory of the automo- - rowing of the potentialitie.. m i!,;.. field prompted Buick to extend iu DO YOU operation, into the lower medium strata in which 328,009 cars Were sold bales nf 1832 Ituieks havs totaled UJM. which is awn thaa the total last year. Ou the basis of the 1931. l'JS I resiktratioa of any competing oiffctf it bowing is.eonservstiiely estimated Rush registrations since the IBS Introduction have horn U3 of the that by widening its market with total of eights la Its price cfawo which Includes IS mohooT sedan under $1000, potential sales have That Kulfk has added Ml.UCO to Its annual potential solos by entering a been increased by 50,000 cars. This new few price field with Its SO" ttorfesf faith has been vindicated by the inAmerica already has Invested S20.000.000 In this new sertos? vestment of ahont 620,000,000 by Am-The change from summer to year-en- d Introduction of now models has proverira in the 50 series Buick since'! en n auereaaful that It haa become a definite Buick policy f thq 1932 announcement last Xuvein Ruirk employs 13,020 In Its huge her 14. Practically all of this repre-- ! Tho engineering department bos OS?plant? employee, of which OS are mechanical sents addition to what production j engineers? would have been, had Buick not shown Uulck'a "Wbard Control" has captured the tuteihst of the automotive sueh foresight. engineering world aa well as tho general public? , . v The reecitiun in this new field has The Kulck plant cover 207.40 acre. Including 71 buildings, one of which , ha more floor spam than the total for any competitor? been so encouraging and the possiBuirk aalea and aervice In tho United States employs 20,000 people? bilities ,so promising that plans, are Buirks are sold mid serviced In lot different countries? for the greatest spring drive in the company's history to) bring forcibly to public the a solid foundation anil oieratiug iu turn and constant improvements which magnitude of Buick 1932 rallies. with worthy ideals. It is add value, cause one to think of eosts At the same time there is going on within the' plant a comprehensive tradition of a craft a pride in the and the effect on price. This results in the that quality of work- in the interesting comparison study of all operations. To achieve product and four-doo- r r, sethat acwhilo Son an goes into it. utmost effectiveness in this lower manship simiit from fambe hod now quires for father dan a and $995, may many field of competition, it. is y price to attain a maximum of ef- ilies which have been putting suprem- lar model only ten years ago ioid for into Buirk are entering the third $1650 and it waa but a ficiency and economy that will be mu-- acy of service. This artisanry job minus the hundreds of features generation tually fair to employer and worker has produced a total of 2,650,000. ov- that have been conceived since 1922. and not sacrifice quality. This entails er twice that of any other fine car. Thig i a significant yardstick of aureadjustments, some of which already Practically all of the manufacturing tomotive progress. have been completed. Thus, the people of Flint, all of The success of tho change from the is done in Flint, Mich. The bodies are summer to winter introduction of the produced in the Fisher plant on S. whom are affected by the prosperity line for the succeeding year definite- Saginow street. The AC eompany sup- of any major industry, have cause or instrument! and several other gratification in the evidence Cut Bu ly establishes' this as a Buick policy. plies There are many production and sales accessories. The carburetor is by Mar- iek ia continuing supreme in its class and ia extending its successful operaadvantages in the new plun and it is vel and the Armstrong company there into new fields, that the 1932 of particular community benefit as it mukes the springs. The Dnpont plant tions innovations have surpassed highest exduco. the lav-oaupplies iod in the entire industry. the transfers from inventory pectations, that employment . in its In fact, Buick a position is so strong the early winter. period when it was First Car Made In 1904. now depends merely on general that workers in its shops and the especially disadvantageous to workThere are many facta about Buick Slant conditions and that the wispeople of Flint have a barometer of ers. Now this comes in the summer, which are of interest: that it first dom of its fnndamentals as well aa general conditions in the automotive when living costs are less and when car was produced in a small factory its new policies have so stood the test of depression that when the economic sun shines more brightly, this 3500-l- b industry will be basking in its brightest rays, just as now it is enjoying more than a normal share of what warmth is to he had. bile industry '' Buick hut been out Unding in providing ears of out When standing value. Its motto Better Can Are Built Buick Will Build Them,1 is significant of this pioneer company, and the fact that more Buick eights were sold lat year than any other competing eight bear ibis out. of notable me: It's development chanical improvements, iu successful venture into a now price range that adds greatly to its potential pros-poetits committal to winter introduction of new Knee are outstanding1 factors in the 1932 program that not only has maintained but has extended Buick 's enviable prestige md leadership. Capturing unprecedented acclaim when disclosed in November, commanding attention through the antomobile shows two months later in ho face of produets displayed for the first time and heading toward spring with its percentage of sales unchallenged, the 1932 Buick gives little to be desired in fine motor cars. The most hazardous competitive stages have been traversed without setback and now continuous 0H.Tation is assured until the summer shutdown, the hours of work fluctuating only St all automobile sales vary. Buick Haa Higa Payroll. There are 13926 people on the Buie payroll in Flint, Mich., and daily pro. duetion is 308 cars with the assembly line operating five days a week. If general economic conditions experience the usual upturn in the spring, this production will increase accordingly, this al wavs being the low per- fBAZS KNOW THAT : s, j . living-complete- att-nti- on eight-cylinde- nec-easar- Buick s Popular Priced Sedan Price Central and Southoide schoo!t have been awarded the hand-ainte- d portrait of George Washington ami will keep it on display for a fifteen day period as a prize for having the highest percentage of the students present since February 22, according to Superintendent W. W. Christensen. Rolapp and Rains each rejorted UNI er rent punctual but dropjied dowu iu those present. Awarding schools the picture for a fifteen-da- v period was started in February by Christensen as a Washington project and also to pro. mote attendance and punctuality iu the district school children. . In letter scut out the last of tho ' week, Christensen says; Tho tabulation below will show the results of the first fifteen days of the Punctual-Attendanc- e contest. To say the least, it iH gratifying to note the aplendid response. I am sure our present trophies are insufficient to meet the situation. I . am, therefore, arranging . to give special certificates of merit to all the schools that continue their splendid efforts until the close of school. Of course, the pictures will be given a planned, to the schools that make the best records in attendance and punctu . . I SOFT COAL OUTPUT. SHOWS INCREASE Compares Favorably I With Corns ponding Weak la 1ML Output The Bun HpecUl Service. WASHINGTON; D, C, March Thy total production of soft coal during the week ended March 12, inducing lignite and eoal coked. at the mines," is estimated at 8,067,000 pet tons. lowing the' week oTMareh 5, ln which the daily rate struck ,a. new .V tow'", for the year, this production indicated 2,206,000 tons or i sharp increase 31).8 per cent. Production daring the week in 1931 corresponding with' that jf March 13 amounted to 8,371,000 tons. The total production of soft coal during the present coal year to March. 12 (approximately 393 working days) amounts to 34863,000 net tonk. 1. - The total production of Peqnay vauia anthracite during the week ended March 12 ia estimated at 1,157,000 net tons,' the highest figure, recorded for any week in 1932. Following the week of lowest production, thi indicates a sharp increase- ality. We should clarify one point. Ex- 46.3 per cent. The average daily rate cused absence should be credited omy of output since March 1 haa been apin eases of illness and then when the proximately U per cent below the parent sends or telephones an accep- February average. Production during tance statement to that effeet. I know the week in 1931 corresponding with you will keep this contest on a high that of Mareh 12, amounted to plane. Good citizenship is one of out 085 000 tons. As shown Ire the weekly report, bimajor objectives. Keep the individual certificate tuminous eoal production registered foremost in the minda of your pupils. s sharp decrease during the week endWe hope to have 4000 pupil Qualify ed February-27The total output for for this award. the country aa a whole ia estimated at Rains and Rolapp will receive sec- 5.771.000 net tons, a figure leas than ond awards. The school winning then) 561.000 tons or 8.9 per rent, than for prizes the longest time during the the week of February 27. The decrease year which closes November 24, will was shared by every producing rereceive the award as a permanent gion, and by almost every state. Ia The standing for the first per- percentage, .swell aa in aetual toniod: nage, the heaviest losses went in the Per Cent Per Cent great fields of the east Pennsyl vania. Present Punctual West Virginia and, Eastern Keutueky .08.42 100.00 Holnpp 10.2 per eent West of the averaging Ileinrr ........ muki O. L. Snow waa a basinets visitor Columbia ... .08.47 Mississippi, the percentage of Joss was in Balt Lake City last week. smaller than in the east. During the. (Mile Gate 97.00 00 30 week of Mrs. Norma C. Snow left Saturday Clear Creek February 27, Utah produced 98.07 90.80 Valley evening for a two weeks visit with ('lark's 00.10 00.00 64,000 tons of eoal and dhnng the Helper her mother in Sprihgville. Hiawatha ....08.01 00.73 week of March 5, produced 48,000 00.73 tons. Mrs, David Ellis, her two daughters, Kenilworth Price ...0SI.8 ....... Central 09.00 The total production' of beehive Jessie and Evelyn, and her son, Mer98.07 09.55 Harding rill, motored to Provo Satnrday eve- Itaina ...93.70 - 100.00 coke daring the week ended Mareh 3 04.83 09.80 is estimated at the same figure as fo with her Heofield ning to spend the week-en- d 00.40 the preceding -- .97.00 Canyon net tons. (laughter, Helen, who ia attending Hpring Glen ....00.40 9030 There was a Bprinr Brigham Yqung University. alight shift in the totals 07.00 Rtondardvills 0030 00.08 charged to the several regions. e Run nr side The infant son of Mr. and Mrs. - .07.12 00.03 9831 Peterson died Thursday morning Wattle INI.4U0034 Wellington .... at the home of Mrs. Petersons par- Latnda ... 90.78 97.90 96.00 9030 ents, M?. and Mrs.' W. E. Jones. The Gordoa Creek Says baby was born Monday evening, and District 99.00 0732 average was an pnly child. Short services were held at the Jones home Satur- Willism Bum, Mrs. Erin' 'Leonard, county road day. Interment was in the local cem- perms Mrs. A. F. Jorgensen, Mrs. visor, said Nouga eterySaturday tha tthe tiirboa To honor the anniversary of their Elmer Love, Mrs. David Cavenah of1 county commission was eonakhuriiif an Mn ordinance which :will prohibit overOrganization, the Relief Society lis- Wattis, laud. Prize loaded trneka from traveling on eoee-t- y inters presented the following very - Jones. highways. This practice hag. (graved Mrs. Frank Gleason entertained at verv damaging to roadti luncheon, and cards Friday at 1:30 County crews re at wort grading society members with piano, ' inp. m. Guests were Mrs.. A. F. Jor- the Gordon Creek hwhway. Heavily Mrs.' Burnett Ida ; by vocation; Mrs. Dora Ellis; ooinmuni- - gensen, Mn. E. E. Wright, Mrs. A. loaded trueks were blamed for the directed by Opperman, Mrs. W. W. Murray, Mrs. previous poor condition of the road. America, ty singing, Mrs. W. S. Hill; welcoming address, J. P. Russell, Mrs. Dan Garber, Mrs. Vorkmen also are engaged ia improvements on the ahoulden of the President Maude Draper; remarks by L. Crogan, Mrs. Stultz, Mrs. M. Mrs.' E. Franeom,' Mrs. Bpring Canyon asphalt, stretch. Bishop E. E. Branch; reading, Miss Mn; 6. Fadell, Mrs. H. Pnllie Perkins by Mrs. Eudora BlackInsurance of all kinds in the heat Mn. F. Lemon,. Mrs. WilSoNougaret, of the Relief first burn; history in the United State mo companies liam Mrs. Villard Paul Steckelman, ciety organization, Mrs. Rosa Thsyn: J. Bracken Lee, at Equitable InsurWilheliniha Mrs. R. Steekelman, song, Miss Stella Pierce; history of Mis' the Wellington Relief Society up to B. Lindeman, Mrs. M. Brady and Mrs ance Agency, Price, Utah. the present time, Mrs. Sade T. Mar- Dan Wycherley. Prizes were won b Eleanor Kearny, a chorus girl of Mrs. Garber, Sirs. Murray and Mn shall; singing, male glee clnh, direct Franeom. Chicago, who had imbibed too mueh, . Blaine ed by Perkins; Why Cele landed in a cell for kicking off a polbrate St. Patricks Birthday? ad iceman a hat Don't borrow The Bun subscribe. dress by Joseph Bunderson; musical reading, The Sunset Bridge Mis Wands Snow, accompanied at the by Irwin Todd; enrrent events, ?iano Benlah Draper; tap dancing by Mind Ruth Woods, and a St. Patrick '1 bu danoa number by the little Miesea Irene and Molly Worley, accompanied at the piano by Irwin Todd; musie by the local school string sextet under ((. the direction of Blaine Perkins, with the following girls participating, Miss four-cylind- ff r er lr . n. Wellington Items . I week-21,2- 00 Al-li- - This Js the roemy, modem 1BS2 body by Fisher fi mlty eight at that la extending IBM, with new Buick Buick ownership Into nvJ- d engine, Wlaard Central and new price field. valve-in-liea- e Qverloading of Trucks Ruining Roads, Road Supervisor . field. When there is a recession in beat use ean be made of free time. Buiek production it means that all Thus again as last, year, Buick will aatomobile sales have decreased. How- be getting under way in late summer ever, when Buiek ia up it probably and early fall and sometime shortly Deans-thindustry, is prospering but before January .1, there will! be' preit may merely mean that Buiek ia in- sented to an eager, public the 1933 creasing that extraordinary percen- Buick line. to represent tage which pontinues Wizard Control, Bulcks. more new ear registrations than all Wizard Control, which has capturits eomietiton combin- ed the imagination of the motoring ed. is Buiek 'a designation for its The 1932 Buick, introduced a lit- public, and silent eight-cylind- er tle more than three months ago, has totaled 35,084 sales so far, which is Bore than the total registration of any competing eight for the entire 12 months of 193L The introduction of the 1932 line eausnl Buick to increase its percentage of the total sales of eights' in its price range to the remarkable height of 61.5 in December. Even including January, though incomplete, the registration so far reported allow Buick 51A per cent. Outselling Rivals 3 to 1. Outstanding features in the 1932 program which have been enumerated, far toward safeguarding this advantage. With Buick outselling its 12 individually from three to one a as high as more than 69 to one, difficulties eon-jin- g , ro. are obvious these other producers. The new ear which Buiok k outselling 10 to one, must pay aa much as docs the Buick yer toward many of the overhead ?n,s nch as research, promotion and 'hich enter into thi . inn.jrrtion in,o- - Then, of course, the imposing iund)ir of satisfied owners' who buy uii ks again and again assures a vol- We that in itself guarantees leader- - ?t r sev-tim- es si i nit 'up. d, Pri" k . hat is known as the 50 series proved providential for the' city of nt and its workers. It is (he means a changed comb lion and .ui hep emphasizes Buiek alertness 'u I'TreftsivnunsH. In the nier mod-t)ie class which heretofore em-1- 1 standards. The Human Side of Buick. Buiek production, there f all makes of ears There is a human element in Buiek 11 i'Uf vfMr' This is less than the that no manufacturer can barter or i.n,. cl production of Buirk alone has buy. It ia something that only time ln wvcral of its years. The nar- - can bring in an organization built on Ms 5'"Kg b supplement of free wheeling second with the' automatic eluteh, entirely a Buick development and the first to be furnished on a production car. The importance of this accomplishment was evidenced when John P. Heisa of the Buiek engineering department recently was asked to give an address on it before the Chicago section of the Society of Automotive Engineers. Thus Buick free wheeling is distinctive. The ride regulator and numerous other features have also strengthened the hand, of Buick in this highly competitive era. Never has research been as important as today, and here lies one of the secrets of Buiek strength. It need place no dependence on the developments of other manufacturers. There are the General Motors facilities that include the groat research laboratories and the proving grounds at Milford. As Chief Enginoer.F. A. Bower once ho mean setsaid, Buirk itself has ' up,1 There are 637 men in the engineering department and 56 test ears. There are 62 engineers on the staff. There are 56 men working on engines alone, each specializing in a little part. Ideas are worked on for yearn, perfected and finally applied. While one transmission element is a Bcndix patent, some of the. phases of Wizard Control had their inception nearly a decade ago in the Buick engineering department. The germ of an idea is worked with patiently and persistently and years sometimes pass before it ran measure up to Buick 's exacting in Flint in 1904 after six months of work; that the plant now covers 207- - f r rr 72ik,i' fire departments; that a stogie tttP build- ing, No. 11, has "363,741 square feet of flour apace which ia more than the total floor space of any competing company. Less familiar to Buick a home town is the structure of its sales or-ganization, the manpower of which is 7500. ,The country is divided into 33 zones, each with a manager and staff of sales promotion, used ear and service managers and travelers. Work, ing through these zone offices are about 3000 dealerships including nearly 4000 authorized service stations. Altogether, approximately 20,000 persons are employed in Buick isles and service in the United States. To these people throughout the land, Flint is nearly as dear as their home communities. Their, interests are closely allied with those of the men in the local plant It is this interdependeyfae with its vast ramifications that contributes toward giving Flint nationwide importance. . And the nation's boundaries do not likewise circumscribe- - Buick. Nineteen plants are being ojwrated outside the United States and Canada. There are 1000 separate dealer franchises and Buirks are sold and serviced in 104 different countries. gales Outlets Given Study. Buirk gives exceptional attention to its sales outlets and this is especially in the evidenced in its movement of used ears, which is a vital fartor in sales. Used ear sales and advertising programs constantly are being developed in behalf of dealers to avoid overloading. In conseare mucu quence, used ear inventories lower than usual for this time of year, thus placing Buiek dealers in excellent business sha;ie to go after spring emelement affecting another just ployment. tfhe tremendous growth until the Buick plant has heroine a veritable and encity, the extensive research gineering operations, the hnge promo-- atruesales vast the linn programs, MOAB fiAffiAGB CO. Hnrolil V. Lfoiinrdt Maunder 7 ?! Buiok Dealers Price Utali rESSTwSli sccom-panieme- nt ' Lea-maste- r, m, ThUbl9nn,d.b.VA-- ': 31. ortnb",,mn'- Evelyn Ellis, Mica Helen Young, Miss Neldeane Worley, Miss Marie Marshall and Miss Ruby Milner; benediction, Mrs. Violet Smith. Hiawatha News Mr. and Mrs. II. B. Lindcman spent week-en- d in Salt Lake City. Mr. and Mrs. Lloyd Crogan were Salt Lake City visitors this week-enMr. and Mrs. J. P. Russell spent Saturday and Sunday in Salt Lake City. Mr. and Mrs. Charles Maible left for Montana Sunday morning whero they expect to spend tbe summer. Mr. and Mrs. Lloyd Ungcrman, Mr. anil Mrs. Al Bubeock, Jr., Mr. and Mrs. Virgil Gunderson, Mrs.. J. P. Gunderson, Charles Gunderson and Mrs. Vern Simmons motored to Salt Lake City this week-enMrs. Sam Perkowski entertained the Sewing club Thursday. Thoso preseut were Mrs. J. G. Reene, Mm. Charles Marble, Mrs. W. A. Baxter, Mrs. Dan Wycherley, Mrs. E. Nixon, Mrs. Axel Madsen, Mr. Lvlo Burdick, Mrs. Virgil Gunderson, Mrs. Leonard Wycherley and Mrs. James Wycherley, Mrs. E. C. Bowen was hostess to her bridge club Thursday. Guests included Mrs. E. E. Wright, Mre. W. Ik Mrs. Jones, Mrs. Lloyd William Ktecki-lmanMrs. Arthur Op- - the d. d. , 1fcCa'on it |