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Show HIE BULLETIN Early Care of Great Aid in Mental Cases The Welcome Visitor By DR. JAMES W. BARTON (Released by Western Newipuper Union, t Delicious energy builderS.orf W end eaf AROUND THE HOUSE or serve coU... saves money... order, today, from your grocer. When making baked custard, pour boiling milk onto the beaten eggs. It will then bake very firm. Any flaked ready-to-ser- cereal ve great helps to may be used instead of bread ONE the of today is the pe- crumbs in a recipe that calls for riodic examination given bread crumbs. free to policyholders by in If yon sprinkle a little flour in of surance ffiy companies. Any de- TODAY'S fect is discovered early ana HEALTH lE' the grease in which you are to fry eggs, croquettes, etc., the grease will not sputter. Do not move bread dough after It begins to rise, or it is likely to serious or slight fall. Select a spot, out of a draft, the knowledge that it is pres- for the bowL Cover with a cloth ent enables the individual to and then let the dough alone. have it corrected in most Never water house with cases or enables him to live other than water from plants the faucet. Florists never use heated water safely despite the defect. whether it be COLUMN The day is about at hand when insurance examiners and other physicians will take note of early mental symptoms just as they do of physical symptoms and many mental pa- early V. I uents will never need to enter a mental institution for Learn to Stoop and, as you know, they have so much money invested in plants Where you cannot climb ovez that they must meet with success. you must creep under. treatment Todav it la rprntr. ff nlzed aaVlaWa? fck" Dr. Barton that mental . . aympuuns can DC due to heredity, sur- rounding Promotion Is 'Secret' Key To Success Advertising hsscntial to Rapid Turnover in Busi ness, Merchants Told. By MERLE THORPE Editor of Nation'i Butinru. A wise and successful business man once said to me: "Big business is without excep tion a little business grown up. Only a few small enterprises ever become big. Why? There is no difference in the technique. Each buys, displays, sells, watches charge accounts, establishes credit, is courteous, tries to render a service to customers. There is one crucial dif ference in the degree of emphasis the successful business places upon one practice. That Is promotion. He considers almost first the meth ods of getting more customers and Observe the busiholding them. nesses around you and see if I'm not right" That was years ago. I have observed. I'm ready to go him a step further and say that the main reason most small businesses that do not get ahead is the lack of appreciation of, or lack of ability to promote. Now "promotion" to some has a bad flavor. But I use it in the dictionary meaning, to encourage, to move forward, to provide the incentive. Promotion in a business is known technically as merchandising. Helping a Business Man. I talked with a business man the other day who thought I could help him. Ha said he wasn't doing so wclL He had recently set up in business, having raised and put 910,000 into the venture. This included his stock of goods, something left over for rent, clerk hire, telephone and lights, stationery, etc. He bad it budgeted down to a nickcL When he lamented that the electric sign with his name on it cost him $30, that people didn't respond s he expected, that gave mo my cue. "How much 4d you set aside for promoting this new venture?" I asked. He looked at me blankly. I explained. "Here you have everything to take care of customers. But what provision and thought have you given to getting the customers to come In and give you a trial? Do you think that when they happen down this way they are going to drop in just because you are a new store? Out of curiosity? Do you trade that way? Perhaps, some one disgi untleo. with his present merchant may 'give you a trial.' But trade does not float around, It must have a reason. Dressing Up' Helps. "Now, you appreciate this a little when you put up a sign, and dress your window. But you let n stop there. You have not faced the necessary item, as necessary as rent or light or heat, the item of encouraging customers to come in. Successful merchants after they are established set aside from 2 to S per cent of their sales to be spent in holding their old customers and attracting new ones by advertising. When they were getting started, as you are, they had to set aside much more. "How simple starting a businesa would be and how hazardous carry ing on an established one if all there is to do is to 'open shop,' and customers would from other merchants. "I doubt if 10 per cent of your prospective customers pass your store and see your sign and window. Even those who do, see nothing but a sign, they feel no personality, no human pull, no special information of what you have to give them for their patronage. Oh, yes, you go to church, join a lodge or civic group and thus you give lip service to pro motion. But you must figure out ways to induce all prospects to try out your goods and services. You must consider this as important as any other phase of your undertaking. "Turnover is the of any business. A $10,000 stock ought to turn over three times a year. $30,000 in sales warrant from $000 to $1,500 a year in advertising. Stocks won't turn unless there is effort The adcome-a-runni- Pioneer Press Helped Conquer U. S. Frontier By ELMO SCOTT WATSON Editor The Publisher? Auxiliary. The little group of backwoodsmen, lolling in the sunshine in front of a log cabin on the river bank, lazily speculated on who was polling a clumsy raft in midstream currents and why he was aiming for their side of the shore. As the traveler succeeded in reaching his objective a large stump handily by a narrow strip of sand, the idlers sat up There was a crude little handpress of wood and iron, a strong-bo- x tied with leather throngs jingling with the sound of metal type; two "ink' ers," (deerskin balls stuffed with wool and attached to wooden han dles) and unbdle after bundle of pa per. The onlookers gazed at the ditional $1,000 in sales nets more cargo, then at each other. "We are than the first $10,000. Overhead re- - certainly goin' to have us a news Old Settler drawled. paper," "That's Just what we've been needin' here for a right smart spell." On tributaries of the great Mississippi, or in boom-town- s the Great Plains; in mining camps or the cattle country the advent of the printing press was the symbol of civilization. Dismantled into packs for mules to carry, or crowded on the bed of a Conestoga wagon the press arrived, with the types and paper, and the owner fronthereof was a westward-farin- g tier editor. Hard on his heels, as a rule, came the pioneer preacher, together with the school master. The Press helped to conquer the wilderness. Dixon Ryan Fox, president of the New York State Historical society, has written: "The printing press is a social instrument especially when in the regular production of a newspaper it keeps the diary of the community, maintains a MERLE THORPE forum for its discussions and mains the same. It's the increase provides an exchange for its that brings the profit Go out after commerce. It is a public instithat additional 10 per cent." tution and yet at the same time, a private industry. Storekeeper or Merchant? This man was not a merchant "Seldom in those early days, or He was a storekeeper. There is a was a printer 'called' to a later, vast difference. The storekeeper with general and recommunity puts a "sign" in his local paper and assurances of support sponsible whines about its being charity or as a minister, or a teacher is The merunnecessary expense. 'called.' Each risked not in chant spends time preparing each ' his time and effort but the only capweek on paper what he would say ital tied up in an extensive and to 1,000 prospects if he called upon cumbersome No equipment them personally. He makes it the pioneers needed more courage first item on his weekly calendar. to face disappointment than this As definite a chore as opening up vanguard of in the morning or sending out his moving on their own frontiers bills on the first of the month. And behind that of the home-makejust the cost of sending this personal in. . . Heroes of the civil vitation into the homes of possible no less than of the batt state customers he includes not as an exfield, these men bore a close repense, but as an investment as imlation to the American progress portant and necessary as the same and they worked in the elation amount invested in goods on the of public service." shelves. The frontier era of American his Many successful business men are The tory is long since erased. But in called, but few are chosen. buying public stands ready to re- villages and cities today there are spond to personality, real service, tditors who are carrying on the traexpert buying. The opportunity ditions of the pioneers in journalism. may be there. The storekeeper is Examine the country press for evithere, waiting, but the public doesn't dence that there are newspapers know and is woefully indifferent to which "keep the diary of the comreport of finding out The storekeeper takes munity," the too literally the Emersonian fiction life, death, love, business the inthat the people will learn in some tensely human and simple accounts of American energies. mysterious way of the better mouse and he The waits. These like their merchant trap, on the other hand, loses no time in forerunners who risked lives and fortelling the people about the bet tunes in the westward march, still ter mousetrap, for he realizes that "work in the elation of public time is money. life-blo- editor-publishe- rs day-by-d- editor-publisher- s, circum- stances, infection and other conditions. Doctors Carney Landis, Columbia university, and James D. Page, University of Rochester, in their book, "Modern Society and Mental Disease" state that in the United States there are 60,000 patients undergoing treatment In mental institutions and their figures show that at least one person out of every 20 will become a mental hospital patient at some time. While the above are startling figures it is reassuring to remember that of every 10 patients entering a mental hospital at least six are cured and able to return to work. It has been found that whether the treatment given these mental patients is tf the usual type rest some occupation and some straightening out of the tangled skein in their minds by careful questioning and answering or whether of the new type of putting the patient under insulin or metrazol shock, the best results are obtained the earlier the treatment is given. Another point in keeping with the apparent increase in heart disease, apoplexy and cancer is that the increase in mental disease is due to a considerable extent to the fact that more people are living longer today than in any previous period. IN MADE BY KELLOGG'S BATTLE CREEK l tin n t Coer. IMS by Xrkou Little Learning i the learning, but in the littleness. "A little learning is a dangerous Get morel Get more! So only thing;" but the danger is not in can you be safe. Phillips Brooks. 1 Fat Foods Good For Epileptics I HAD a patient suffering with epi-- 1 lepsy whom I kept free of attacks by washing out his stomach twice each week. He did not have a single attack during the many months of this treatment He was transferred to another city, stopped the treatment, and again had his epileptic attacks. Naturally I felt that the digestive apparatus liver or, stomachhad something to do with the cause of epilepsy, so was not surworkers disprised when research ' covered that the ketogenic diet-p- oor in starch foods and rich in fat foods was of help in preventing attacks of epilepsy. Dr. H. M. Keith, Montreal, in the Canadian Medical Association Jour nal says that ketogenic diet producing large amounts of diacetie acid in the urine, is a satisfactory meth od of treating epilepsy. Dr. Keith has treated 160 patients satisfactorily over a period of from one to nine years. Of these, 36 per cent remained entirely free of at tacks of any type so far as is known to themselves or to their parents: 21 per cent were improved, having only an occasional attack; 43 per cent were not benefitted, although they carried out instructions fully. Therefore with the ketogenic diet d of the epileptic chilalone, dren can be made free from attacks, and from 50 to 60 per cent can be improved. Diet Control Necessary. A ketogenic diet to be effective. must be rigidly controlled and should be a weighed diet It is necessary that in the diet the proportion of the fats to the starches should be three of fat foods (butter, cream, egg yolks) to one of starches (bread, potatoes, sugar) instead of the diet for normal individuals which is Just the opposite, that is one of fat foods to three (or four) of Oranges can help you to feel your best When you want refreshment, eat tn orange! Or help yourself from the big family pitcher of fresh orangeade! 'Hits the spot"! you'll say. But that's not alL Oranges add needed vitamins and minetals to your diet And hilly half of our families, says the Department of Agriculture, do not get mouth of that one-thir- starch health essentials to feel their yj3 but I The best way to be lure of getting all the vitamin C you normally need is to drink an glass of fresh orange juice with breakfast ever morning. You also vitamins A, Bt and G and the mineraS calcium, phosphorus and iron. There's nothing else so delicious that's so good for sWE tt-a- nt - ' W ,T Oranges next time you buy groceries. They're the pick of foods. J. Dr. Keith points out also the necessity for healthy outdoor exer cise, and sufficient rest . h4 sr.M try Hl, QUESTION BOX Q. Are extracts of liver as effec tive as liver itself for anaemia? A. Yrs. Q. What is the cause of white marks on the fingernails of a boy whose general health is good? A. Skla specialists tell us that these lines usually follow an lllnrxs and may be due to lark of lime in the system. Feeds rich In lime are milk, iheese, leafy vegetables, Br mi i ' '""i " ' ii if mi iTHr mUi irr nrfii r IJ Vi" 4V, m |