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Show gone. Not a word of regret was expressed, not a wish for his success was uttered, but somehow they all felt that the town had lost nothing by his departure. The noral of this is that no man need expect to succeed in his business unless he advertises; store box lids won't save him. Ex. Box Litis Don't Avail. Newspapers are peculiar institutions institu-tions and have peculiar ways of doing do-ing things says a Garden City paper. We are reminded of this by a little incident that lately happened in a neighboring town. A merchant moved into town and opened a store for business, the local papers mentioning mention-ing the fact, wished him success, and "felt sure that he would be an acquisition to the commercial circles of the town, The merchant put out a sign, wrote several advertisements advertise-ments on box lids, and then sat down to await trade. Time passed, his name never appeared in the papers, two thirds of the people did not know there was such a man, and of course no trade came to him, So one day the papers announced that he had a |