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Show Cannon Urges Tourist Trade As State Project Tourism offers a new dimension dimen-sion to the economy of Utah communities, according to a recommendation received today from D. James Cannon, director of the, Utah Tourist & Publicity Council. The recommendation is that every Utah community form a committee to develop the tourist industry. I . munity Can Profit From the tourism in the past, benefits in Tourist Business," and is available avail-able for 15 cents a copy from the Superintendent of Documents, U. S. Government Printing Office, Of-fice, Washington 25, D.C. .The booklet plainly demonstrates demon-strates how tourist development can be undertaken by the local I community, and thus get a slice of the $20 billion dollars that Americans will spend this year traveling in their own country. "Because the tourist business is a composite of many other businesses," the booklet points out. "it stands to reason that everybody in the community will benefit." Even the farmer, who h&a ahown ao little interest in (Goatiai en pff 1) t "Too often in the past, Utah communities have only thought of agriculture, manufacturing and mining in their economic development plans," Mr. Cannon said. He added that tourism offers of-fers the greatest promise to most Utah towns. For example, the U. S. Department of Commerce Com-merce reports : "If the community commun-ity can attract a couple of dozen tourists a day throughout the year, it would be economically comparable to acquiring a new manufacturing industry with an annual payroll of $100,000. There's no need for a community commun-ity tourist committee to "fly blind" according to Mr. Cannon. An excellent guidebook to community com-munity action haa just baen published by the Department of Ctonamerc called "Tour Cora- (Continued from page 1) a large way, the surveys show. An eye opener to many Utah communities is the statement that no town is "too far off the beaten track." Tourists will go almost anywhere to see one or all of three attractions: 1. Natural Na-tural attractions; 2. Manmade attractions; 3. Special events, i Mr. Cannon observes that every j part of Utah abounds in natural attractions, so all that is needed is some effort to upgrade local ( facilities. j Mr. Cannon offered assistance of the Utah Tourist and Public-. Public-. ity Council to this project. He ! aso added that Mr. J. Jerry Jeremy, Utah manager of the U. S. Department of Commerce Field Services would assist. |