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Show z -is it U.S. GOVERNMENT CONFIRMS- 'Tf ading iStamp Savers 'Come-. -Out Dollars Ahead. 1 ) U. S. Department of Agriculture Reports That the j , v iviercnanatse Lan uet a ureater dotal Value Lhan the f i CpH. Housewife Who Shops in Stores Without Stamps V S?3 F f 0p4 . . . If you're like 99 of all housewives, it's getting 'v' stores that do not give stamps. Stating this con- v the most for your money the greatest total elusion another way, you might say trading -bTVtw I c ; value that really interests you. Next, you want stamp savers come out dollars ahead. iQ i)fCmp j to know u&rc you get it. 4 ,f ,, ; Furthermore, like the Government people' JU RepOrf fesyJ J That's why we think you'll be interested in who conducted this study, you've probably 4;ff VVAsiiington reading what the U. S. Department of Agricul- discovered another interesting fact: government reported Pr' ture says on that very subject. , .? There are some non-stamp stores that charge t tnf 1! f They can tell you where to get the greatest l a bit less than stamp stores. But it is just as true !Servi'ce (ams) showed total value because they've just completed a that there are non-stamp stores that charge more iromQQfe&1'- thorough study of what's been happening to than stamp stores. Smart, thrifty housewives money1Ts5yrerFS 1 prices in the United States from 1953 to 1957 $5f know which is which. ; v lihe cent saving. K' I ; -not only in stores that give trading stamps but ' , Reading this Department of Agriculture ImpaSd I ' also in stores that do not give stamps. ; ., . study should bring a quiet smile to the seven s tween Novembe " k 1 We hardly think this report will come as a out of ten American housewives who do their j cities. "rch'- 195? n 21 ll surprise to many women. On your own, you've shopping in stores that give trading stamps as , 'pr UcJy showed that food j j found out that when you save and redeem your a discount on cash purchases. As pointed out ma6ins "tamps aretemhl stamps for merchandise you can get greater by observers, "The housewives knew it all ifttorelthZt cSnt hishor snin 'l ,11 1 1 -r l if' 1 ' 4t iSr1 d!)not issue them : total value than the housewife who shops in-;, along. tuifA f ai?Ps. however, wSi? : ' . . .,, ' in chandfcin r redeemable m?r. I ; I ' . ' T ' V 4"tal - - a : - X sPentinfimntfaeS 'I : This message is one of a series presented for your information by v" Jf Ji : 2?us the custmer Snefrhk,ll THE SPERRY AND HUTCHINSON COMPANY. As originator of the rZ)Pfl !differScnt f lhe 1,4 pcr St I I S&H green stamp, SaH is carrying on a 6-year tradition vJ 'l Economists found ih ' of offering tlmfty Americans an additional way to save on purchases. g ire e n '!v df thecost of buying and aStl Cf s&H green stamps are today saved by over 2$imllion famlies. STAMPS U'bvL6 stamps is absorbs !l bJ, , SINC1 1896 ..AAffACA'S ONLY NATIONWIDE $1 AMP- PLANS V m, Jf Summary from fh Urttttd StaU Department of Agriculture's magazfnt, AgSlultural Marketing, January 1959, "U Of Trading Stamps In Marketing Food" The summary reviewt Marketing Research Report cent on ach dollar of purcham. - : .... . they pay is certain, non-stamp stores.. food in a stamp-giving store, but rectaim hU ornmns 295. The Report covers prices from 1953 to 1957 As the Department of Agriculture emphasizes, The summary concludes . . ."The consumer who at the rate of two percent, he benches by tht tx- in a group of stamp-giving and non-stamp stores. the fractional difference which it found on the aver- redeems his stamps receives, in return, nierchan- tent of the difference." It was found that prices in stamp-giving stores had age has nothing to do with specific store situa- dise valued at about two percent of each retail If you'd like a copy of the summary or of Market- increased a fraction more than in non-stamp stores tions. Many consumers find that the prices they dollar spent in fillinc his stamp book. Thus, if the ing Research Report 295, write the Dept. of Apri- ... six-tenths of one percent, or about one half pay in stamp stores are even less than the prioee consumer payssix-tenths of oue percent more for culture, Agricultural Marketing Service, vh.,Li.C. |