Show WISE MEN KNOW local business men are not talking so much about adverse verde business conditions as the they y were a few months ago i instead they are speaking hopefully and OPtimistic optimistically all y of ahe fhe good days ahead chev are consistent readers of the press are watching with keen heen eyes the tone of news dispatches and are al rady bening beginning beg ning to set ajl their air houses bouses in order for a satisfactory year of business in 1932 some come have alt already eada talked to us about another alother campal G n of advertising realizing rea lising to the full that when the public begins to tobay buy if 1 it will w want a nt to know what it can buy and I 1 y where here ditc itc itcan 11 buy it to th advantage aa vantage j the lay clay has aas long s ince passed when a merchant merchantman dan can dump a stock of goods on oil his shelves and then sit down and wait for the gioi money into to roll fil in it roll in th atway for every dollar that he receives he in must give a dollars worth of v value alue in return and the buyer will insist up upon on knowing that such value is one hundred per cent genuine and to tj the good there is only one kayin way in which the people bafile can be convinced that the local merchant sells the article that they 1 should buy and at the ai are e justified in paying and that is through the advertising columns of their home capr j wise merchants will take advantage of this fact j |