Show Some Tribune Camouflage for Local Advertisers The Salt Lake Tribune devoted a large port port- portion n of its front page yesterday to the publishing publishing- of their yearly advertising statement We congratulate the Tribune on on- its good showing but regret that they found it necessary to adhere to the selfish old theory that it is necessary to tear down a competitors competitor's glory in order to strengthen ones one's own O position In its statement of gains the Tribune was very careful to stick to TOTAL figures vl which ch cover a multitude of things and concealed from the local advertisers advertisers adver adver- some mighty good or poor statistics concerning b their local advertising We believe it hardly fair to these same local merchants as well vell as to ourselves ourselves ourselves our our- selves to concede the showing made PURELY IN THE TIrE LOCAL FIELD FIELD FIELD-as as by doing t this is the Tribune is robbing The Republican Herald of the honor of making one of the GREATEST GAINS ever recorded by a Salt Lake newspaper in one year Salt Lake merchants want vant to know v this tIlls Mr Tribune What Wha did you GAIN GAINin in the local field in 1917 as compared with the year 1916 and what did The Herald- Herald Republican gain That everybody may know we quote the following ving figures in in paid local display advertising showing the GAINS made by both papers in 1917 over the year 1916 During 0 this period the theTo Republican Herald GAINED 9 Inches The GAINED Inches Tribune r To be a little more explicit The Republican Herald GAINED in every month of the year The Tribune gained during the first nine months but LOST during October November and December During the last three months The He Republican Herald GAINED inches in local advertising while the Tribune LOST 2620 inches And yet et the Tribune spoke of The Republican Herald-Republican gains as TRIFLING I v vl I l |