Show z za a The Republican Herald Only Paper to Gain Gainin in December I It was just the same i in December as it was in October and November The November The Re Herald publican being being- the only Salt Lake p paper a to she show w a gRin gain in paid local display advertising over the same month of the preceding preceding- year 4 Here are the actual figures for Dec December 1917 as compared with December 1916 The Republican Herald GAiNED Lines The Tribune LOST Lines L I a r I The Telegram i LOST Lines fIts f r Its It's just the old story of RESULTS Local advertisers almost to a man arc are increasing their space T Tin in The Herald They like the spirit of the paper paper and and they know its big family of satI satisfied satisfied sat sat- I readers will continue to grow in 1918 as asit jt has in 1917 W M MA f fA A fair clean policy dominates every dep department ment of this paper Readers know this and have confidence confidence confidence dence in its news columns columns and and this confidence s Pa passed on to its advertisers in tho the shape of BETTER RESULTS for the money expended than can b be secured from any other Salt Lake paper 1 a t A Host of BIG Fea Features Ures Coming for 1918 4 34 3 |