OCR Text |
Show .... r . rTrVvr. , ; it CviArfc i. rr SALT FLAT NEWS, OCTOBER, 1971 ; ono 0 Bm'ti Monti The news that ends up in the waste basket at the big metropolitan daily is the grist for the neighborhood weekly or small town newspaper. The news the dailies cant print is not the earthshaking stuff, which they must cover in as much detail as space permits: When a man lands on the Moon THE TRIB or THE NEWS will give it, quite lightly, a full spread on page one. Meanwhile, down in Jordon Valley, THE SENTINEL announces in bold headlines on page one that Pant Suits are OK for School. The big daily gives its readers the news of the devaluation of the dollar, or the wage-pric- e picture and what Nixons new policy has done to die economy. At the same time, bold headlines cry out the news that Midvale City and Jordon School District are cooperating on some new little league baseball and football fields on the Midvale Junior High School grounds. But by covering every small This difference in the two types of front page news should hamlet and village, through the not be interpreted to mean the use of part time reporters called : dailies are not doing' the right thing. There is so much plain hut interesting small news in the state concerning the local towns- people, that the dailies cannot possibly indude it all, and that is the piace the home weekly comes in. Take the story which recently appeared in the SUMMIT COUNTY BEE, reporting that Doyle and Mary Jean Simmons of Francis met at Liberty Park to have supper and visit with friends and relatives. You might hare learned incidentally that Doyle and Mary Jean recently returned from Alberta, Canada where they had accompanied the South Summit Band to the Calgary Stampede. Obviously, the TRIB or NEWS could not handle a story like that Its not that a daily does not want to print personal news, but where would they stop? A popular couple goes to the park with friends. They cannot cover every such event among their 100,000 subscribers: Its really pretty impractical. Salt Flat News . t stringers," THE BEE can get around to Kamas Valley, Echo, Woodland, Wanship and Francis in a way which covers the county like the late summer dew. That kind of reporter coverage makes it possible for people sharing a common area to keep touch with their immediate world. Occasionally, a weekly provides expanded coverage on a local boy who made good: Recently, Dee Smith, president and chief executive officer of Smiths Management Corporation, was the major figure in a front page story in the Roy SUN CHRONICLE. While undoubtedly Dee gets mentioned in the business and financial sections of the Utah Dailies, it is most unlikely that any story he ever has about him will wax as enthusiastic as that to his home town paper, which 'capped the story with Hats off to the King of the Supermarkets who got his big start in Roy." Even as president of an 80 million dollar corporation, Dee Smith couldnt buy that kind of true pride anywhere but in his hometown weekly. This is not to suggest that the weeklies confine themselves to personal items. They deal also with those issues which are very Mg to the people who read them. The RECORD in Pari: City has given full coverage to the issues of law and order, and specifically to the disturbances in the mining town during the art festival. Hardly worth a aentence or two in one of the two major dailies, all viewpoints are page one news in THE RECORD. There are plenty of details too. Not long ago THE TREMONTON LEADER showed main street under a foot of water after a heavy rata, and while it certainly wasnt newsworthy to a hard working city editor in Salt Lake, you can be sure that news was important to the LEADER'S subscribers. Why bring all this up in the SALT FLAT NEWS? Simply because we like the weeklies. Sure, we all read the dailies in order to keep up with the major news of the state, the nation and the world. We are in awe of their giant staffs, their modern technological press plants, and their fleets of trucks. But the weeklies are full of the stuff that makes up real life for most of the people. SALT FLAT NEWS is proud to be included as a feature supplement in, to date, fourteen of Utah's finest local weekly newspapers having a collective readership of almost 80,000 families. And we are most proud of the front page story on the left about us from a recent issue of the JORDAN VALLEY SENTINEL: NEWS photo by R. Gotdbcrgsr STRANGE BIRD No clay pidgeon, though unusual rock resembles the legendary Idaho Cockatoo. Rock is located at North Arm of Great Salt Lake near Locomotive Springs, Utah. Clothes for Male & Female ... New feature for Sentinel A new feature is added to the Sentinel this week, with inclusion in each copy of the Salt Flat News. The Salt Flat News is published monthly, and present plans are to indude each months issue as a part of the Sentinel. Prindpally a feature and picture publication, the Salt Flat News will keep readers abreast of developments on the Utah salt flats, and the current issue devotes much space to the states chances for obtaining the NASA spaceport in the Wendover area. Twelve of Utahs weekly newspapers are including the Salt Flat News as a supplement. In addition to the Sentinel, the list indudes Murray Eagle, Park City Record, Roy Sun Chronide, Roy Eagle Review, Springville Herald, Summit Murray Morgan County County Bee, News-Advertise- r, News, Mt. Pleasant Pyramid, Tooele Transcript, Tremonton Leader. In including the Salt Flat News as a supplement to their papers, the editors make it possible to bring to their readers news and d features from a area on a scope that none of them could afford individually. The publishers of the Sentinel readers hope that their 6,000-od- d will find the Salt Flat News inter esting and a worthwhile addition to their hometown weekly paper. They will find factual stories and features centering about the salt flats which are only a few miles away, they will find perhaps a laugh or maybe a smile or two, and will learn more than they ever had an opportunity to learn before about the salt flats, which are beyond doubt one. of the most unique geographical features in the whole country. much-neglecte- 3rd SOUTH and STATE SALT LAKE CITY 9 |